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Forbes: Impact Over Updates

Board Director @toby8wong.bsky.social says internal comms must drive alignment and action over just volume

@forbes.com Expert Panel article by Internal Comms Group leader Svetlana Stavreva in comments.

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Full-page view of the Internal Communications Group Expert Panel article within the Forbes Communications Council authored by group leader Svetlana Stavreva, showing the Forbes header, Leadership section label, article title and February 11, 2026 publication date in Forbes. Close-up view of Toby Wong’s expert panel contribution titled “Focus On Impact Instead Of Updates” in the Internal Communications Group Expert Panel within the Forbes Communications Council, authored by group leader Svetlana Stavreva. Toby’s comment reads ““Internal comms too often stays tactical, focused on updates instead of impact. Its purpose is to inform, inspire and drive action by helping employees see how their work connects to company values and priorities. When communication builds shared belief and conviction across teams and silos, it creates shared ownership around purpose and a culture where people understand the same goals. Make decisions aligned with purpose and strategies, and move in the same direction across organizational lines.”. Corporate Board Director Toby Wong is Principal of U.S.-based Toby Wong Consulting Quote displayed in full as written above.
February 17, 2026 at 7:27 PM