It’s evident to see that the face of advertising is constantly evolving. One of the reasons for this change is to match the demographics of the population it’s aiming towards. Makes sense, right? If you’ve been taking note of the latest print and digital campaigns, then you’ve probably seen models of all shapes and sizes come to the forefront and be the stars of the show.

What is your family like? One mum, one dad? Two mums, two dads? Grannies, grandpas or step-parents? At the end of the day, family is family and it really doesn’t matter what its composition is. And this is exactly the same when it comes to modelling! Here at Models Direct we have an incredible array of different families on our books – which is exactly what our…

Models Direct believes that the modelling industry can and should embrace beauty in every size, and being a plus-size is beautiful. It’s making a bold and positive stand and we’ll look at it in this blog. The narrative has changed and it’s all about the beauty of diversity where the modelling industry is celebrating every day people of all shapes and sizes.