The virtual influencer market size is projected to grow from $12.12 billion in 2026 to $163.20 billion by 2034, at a CAGR of 38.4% during the forecast period 2026-2034.

via US news | The Guardian — Both US parties scramble to win young voters via influencer operations. The evidence doesn’t support their efforts In tight races, any group that shifts a few points can be called decisive. In 2024, however, gen Z voters actually earned the spotlight. Take Michigan, where Donald Trump won by about 1.4 points: he and Kamala Harris evenly split the youth vote, a 24-point collapse in the Democratic edge since 2020. If young voters made up just 15% of the state’s electorate, their swing toward the p

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Not sure if influencer marketing is something to invest in? Maybe you've never tried it or tried it once and it didn't work. Either way, you'll want to give influencer marketing another look. Because the influencer market is set to rise to $16.4 billion by the end of 2022. 5 Reason You Need to Invest in Influencer Marketing Right Now Let's take a look at the top reasons for why you should be allocating money in your marketing budget to influencer marketing. You can also skip below to the influencer marketing infographic if you want an even quicker read! 1.