Just Getting Started

YouTube video by DramaLlama

YouTube video by DramaLlama

YouTube video by DramaLlama

YouTube video by DramaLlama

YouTube video by DramaLlama

What’s Actually Cool About Marketing Right Now

Connected TV is usually thought of as what happens on the biggest screen in the home. But a growing share of viewing now happens elsewhere, “off the couch.”

The super SVP of Marketing for the Philadelphia Eagles, Jen Kavanagh, tells Insider Interviews host E.B. Moss about how they showcase the players and the team, now on a global basis! Hear aboutJen's role spotlighting the team's success, including the impact of their appearance in the #SuperBowl, and her responsibilities for overseeing strategic development, original content, digital platforms, community relations, media, data, and insights. They also discuss the Eagles' international launch and how Jen adapts her outreach to resonate with the club’s 10 million global fans – as well as promoting the team’s pro-social efforts, from the Eagles Autism Foundation and sustainability efforts (Go Green!) to supporting young women who want to play #flagfootball. Of course E.B. asks Jen if she was involved in getting #TaylorSwift to proclaim her fandom for the Philadelphia Eagles and clarifying that one of her lyrics was about the TEAM, not the band, the Eagles! You'll also hear about Jen's career path -- from digital marketing to sports marketing -- and rising to an opportunity has led to her now overseeing strategic development, original content, digital platforms, community relations, media, data, and insights for the NFL club. She explains how her marketing team supports the NFL team -- from events at their beloved stadium, “The Linc”, to adapting messaging and fan promotions in their expansion to three additional countries...even how they’ve tapped into @YouTube and TikTok to grow new audiences and fans. You'll notice slight edits -- made just for clarity or timing. You can also always listen to Insider Interviews with E.B. Moss on any podcast platform or subscribe at https://bit.ly/Subscribe-InsiderInterviews. You can also support this free podcast and "buy E.B. a coffee" at https://www.buymeacoffee.com/mossappeal [00:01:32] Taylor Swift's Eagles fandom! [00:04:05] Non-linear career paths can lead to great new opportunities [00:08:30] Overview of marketing the Philadelphia Eagles pre- and post-SuperBowl™ ! [00:11:47] Creating cultural connections with new football fans in Ghana, New Zealand and [00:18:05] Eagles' brand purpose -- including Eagles Autism Foundation fundraising and sustainability (Go Green!) [00:20:15] Home town help to curtail gun violence in the Philadelphia area [00:25:22] YouTube and TikTok strategies and content development. [00:28:36] Girls' access to sports bras to support their pursuit of the sport and the power of women in sports, like star agent, #NicoleLynn [00:32:12] Leadership success and team support (and memorializing Jen’s invite to E.B.!) Please follow, share, and "like" this episode -- just like all football fans do! Thanks -- E.B.

Insider Interviews with E.B. Moss · Episode