#JustAddWaters
Developers are evolving. Intelligence is orchestrated. Our clients are out front.

Always great to see Waters clients like Auditoria, DevRev, and Kognitos shaping the future of software development.

Read more: www.computerweekly.com/blog/...

#AI #Automation #SoftwareDevelopment #JustAddWaters
(Some) software developers may now evolve to become orchestrators
Coding is dead. No, it’s not. Good, that’s out of the way and crystal clear. Of course, software application development is not going away, despite the rise of AI and the multifarious layers of ...
www.computerweekly.com
November 12, 2025 at 2:00 PM
We’re not here for solo genius. At Waters, the real magic happens when we co-create, challenge, and cheer each other on. That’s where ideas take off.

#JustAddWaters
September 18, 2025 at 1:00 PM
AI CEOs sound exciting until you think about what’s needed to support them. Our client Prevalent AI weighs in on Meta’s proposed CEO AI agent in this piece.

The foundations matter: real-time data, access control, auditability.

bit.ly/3QtGYoC

#JustAddWaters
What CIOs need to know about Meta's proposed CEO AI agent | TechTarget
Find out why Meta's proposed CEO AI agent signals a shift toward exec-level autonomous agents, exposing governance and compliance gaps that CIOs must address.
www.techtarget.com
May 15, 2026 at 2:00 PM
Recently, Sam Liang, CEO of Water's client Otter.ai, sat down with @elainemoore.bsky.social at the @financialtimes.com to discuss his vision for AI Avatars and Otter's journey to supercharging meetings and productivity with AI. #PRsuccess #JustAddWaters
www.ft.com/content/1f07...
Otter.ai’s Sam Liang: We can unlock valuable data from meetings and conversations
Co-founder of transcription start-up reckons we can even let avatars take our place in work interactions
www.ft.com
November 22, 2024 at 12:00 PM
We're thrilled to see @jimliddle.bsky.social, Chief Innovation Officer for Data Intelligence & AI at Nasuni, in @forbes.com! He breaks down the “grease, guts & gears” of data engineering driving AI. Don't miss this insightful piece by Adrian Bridgwater. #JustAddWaters
www.forbes.com/sites/adrian...
The Data Engineering Grease, Guts And Gears Behind AI
Alonside data management frameworks, a holistic approach to data engineering for AI is needed along with data provenance controls and data preparation tools.
www.forbes.com
January 15, 2025 at 12:01 PM
We’re thrilled to share that our client Assured Data Protection has been announced as a winner of the @tmcnet.bsky.social 2024 Cloud Computing Backup & Disaster Recovery Award! Huge congrats to the team for this amazing achievement! 👏 #Justaddwaters
cloud-computing.tmcnet.com/breaking-new...
Cloud Computing Magazine Announces Winners of 2024 Backup and Disaster Recovery Awards
The Cloud Computing Backup and Disaster Recovery Award recognizes technologies and vendors that have built cloud solutions empowering businesses to remain active and productive under even the most cha...
cloud-computing.tmcnet.com
January 24, 2025 at 1:55 PM
Waters Agency was at #BloombergTech London this week with @upwindsecurity CSO, Rinki Sethi who joined Francine Lacqua live in the studio to discuss how AI is reshaping the #cybersecurity landscape.

Check out the full interview here: bit.ly/3WlOx0k

#JustAddWaters
Upwind CSO Rinki Sethi on AI and runtime security with Bloomberg | Upwind Security posted on the topic | LinkedIn
Live from Bloomberg in London, our CSO Rinki Sethi, joined the studio with Francine Lacqua to discuss how AI is reshaping both the threat landscape and the way security teams need to operate. She made one thing clear: AI isn’t just a risk, it’s an equalizer. Attackers are already using AI to move faster. Security teams need to do the same, not just to keep up, but to scale beyond human capacity. That’s where runtime security becomes critical. “You've got to be where the attacks are happening, and so the future of security is all going to be at runtime,” Rinki explained. “You can’t do security right if you’re not at runtime.” We're proud to have Rinki leading the way, not just for Upwind, but as a voice driving the conversation globally around how AI is changing security, and why runtime needs to be at the center of it. 💙 Up & Upwind! 🏄‍♂️ Greylock Partners, Craft Ventures, TCV
www.linkedin.com
October 24, 2025 at 1:00 PM
AI is shifting from hype to practical impact.

The focus now is on how it enhances decision-making, not replaces it.

A strong reminder that the real value of AI lies in how it is applied.

bit.ly/4bOAuYv

#JustAddWaters
Oracle CEO says best still to come when it comes to agentic innovation
There are still many benefits of AI yet to be discovered, Oracle CEO says
www.techradar.com
March 30, 2026 at 2:00 PM
Happy International Women’s Day! 💜

Today we’re celebrating the brilliant, thoughtful, creative, supportive women who make our community what it is.

We are grateful to learn from you, work with you, and build alongside you every day.

#IWD2026 #GiveToGain #JustAddWaters
March 8, 2026 at 1:00 PM
Customer-led buying isn’t a trend anymore — it’s the default.

In her latest Forbes article, Exclaimer’s Jenny Herbison shares four shifts reshaping B2B marketing in 2026 & why every buying path needs the same clarity and credibility.

Read more: bit.ly/4aA9kFp

#JustAddWaters #Marketing #Exclaimer
Designing For Trust: Four Shifts Reshaping B2B Marketing In 2026
Audiences are done with vague AI talk; they need companies to be open about limitations and safeguards.
www.forbes.com
February 26, 2026 at 2:00 PM
Big milestone for Newo. ai with a $25M Series A to scale AI voice agents for SMBs.

When missed calls mean missed revenue, reliable voice AI becomes infrastructure.

Full story:bit.ly/40ksdpK

#JustAddWaters #NewoAI
Exclusive: Newo.ai lands $25M to make voice AI the backbone of SMB front-desk operations — TFN
SF startup Newo.ai raises $25M Series A to build reliable AI voice agents that capture SMBs' missed calls (20-40% revenue lift). Production-grade on Google Gemini.
techfundingnews.com
February 19, 2026 at 4:00 PM
Happy Thanksgiving to our U.S. clients, friends, and partners! Today’s the perfect time to say we appreciate you more than words can say.

Here’s to full plates, warm homes, and inboxes that stay quiet.

#JustAddWaters #HappyThanksgiving
November 27, 2025 at 2:00 PM
Catch @binnygill of @Kognitos on Not Your MBA Podcast — recorded at InsureTech Connect 2025 in Vegas.

He shares how Kognitos is making plain English the new programming language, and why automation should never hallucinate.

🎧 bit.ly/47Qib4t
#JustAddWaters
How To Automate Your Business with AI | Binny Gill, CEO @ Kognitos
S1E21 - HarvardNot Your MBA Podcast delivers the lessons you'd get out of an MBA program, but at zero cost, and from real people- not just career academics. ...
www.youtube.com
November 20, 2025 at 2:00 PM
Shadow MCPs are the new shadow IT.

Tray.ai’s Agent Gateway brings governance to MCP servers and tools with policies, permissions, versioning, and compliance built in.
All within the Tray platform for secure, scalable agent use.

TechstrongAI feature: bit.ly/4nuGZn0
#JustAddWaters
AI-ready integration & automation platform
Discover Tray's low code platform to build, deploy, and scale AI agents across departments in a fast, flexible, safe way.
tray.ai
October 31, 2025 at 1:00 PM
We don’t chase headlines. We build stories that matter. PR should feel like a conversation, not a broadcast. That’s how we work.

#JustAddWaters
October 2, 2025 at 1:00 PM
Happy World Quantum Readiness Day! 🚀🔐 Shout out to the innovators helping businesses get future-ready with secure data, resilient systems, and quantum-safe solutions. #QuantumReadinessDay #JustAddWaters
September 25, 2025 at 1:00 PM
Celebrating the creators, innovators, architects, coders, security leaders, and digital champions driving our world forward. Happy National IT Professionals Day!

#ITProsDay #JustAddWaters
September 16, 2025 at 1:00 PM
Happy Programmers’ Day! 🎉💻 Shout out to the programmers who solve problems, fuel innovation, and shape the future with every keystroke. #JustAddWaters #ProgrammersDay
September 12, 2025 at 1:00 PM
At Waters, work isn’t tied to one location. Our team shows up from all over — focused, collaborative, and doing their best work where they work best.

#JustAddWaters
September 10, 2025 at 3:38 PM
The IRS is moving off legacy Active Directory tools and turning to @cayosoft.bsky.social. Security Boulevard covers how Cayosoft will support real-time change tracking, forest recovery, and secure delegation across AD, Entra ID, and Microsoft 365. #JustAddWaters
securityboulevard.com/2025/06/with...
With Cayosoft Contract, IRS Finally Tackles Modernization
It seems the IRS is about to become more efficient. That might not be what taxpayers want to hear. But it’s about time.
securityboulevard.com
July 2, 2025 at 12:48 PM
Great episode of Computing’s Ctrl Alt Lead podcast featuring Joanna Drake, CTO at THG!
Joanna chats with host Tom Allen about how THG modernised its storage infrastructure and cut power use by 80% with Waters client Pure Storage. #JustAddWaters
www.computing.co.uk/podcasts/202...
How THG fixed its Frankenstack - Ctrl Alt Lead podcast
E-commerce giant THG was stifled by silos and legacy. A new approach to partnerships slashed power use, costs and online fraud all at once.
www.computing.co.uk
June 16, 2025 at 4:35 PM
AI might be transforming PR, but the real secret to cutting through? It’s more human than you think. Our CEO Declan Waters joins the Marketing 911 Podcast to share why personal connection beats inbox noise. #PRsuccess #JustAddWaters

🎧 Tune in: open.spotify.com/episode/4uHv...
PR in the AI Era - Live from Marketverse
Marketing 911 · Episode
open.spotify.com
May 23, 2025 at 11:10 AM
It's time to update Europe's data centre infrastructure, says Charlie Giancarlo, CEO of Pure Storage.
In his op-ed for Business Reporter, Charlie shares how greener data centres start with smarter storage. #PRsuccess #JustAddWaters
www.business-reporter.co.uk/sustainabili...
Turning data centres green
Data centres are crucial to the digital economy, yet their growing energy consumption profoundly impacts households and the broader economy
www.business-reporter.co.uk
May 7, 2025 at 2:50 PM
Great to see @nasuni-official.bsky.social's new global research featured in @techradar.com.web.brid.gy!

Findings include just 27% of AI projects delivering ROI and that an average of five weeks is spent recovering from a cyber attack.

#prsuccess #justaddWaters

www.techradar.com/pro/enterpri...
Enterprises are getting hit, staying down, and not seeing the benefits of AI investment
Businesses take five weeks to recover from cyberattacks
www.techradar.com
April 14, 2025 at 2:01 PM
Don’t risk losing your data. #WorldBackupDay is a reminder to back up, secure, and stay protected. #JustAddWaters
March 31, 2025 at 2:02 PM