We Are Founders is a neat publication that interviews different startup founders about how they got started, and this week's edition is on Knowatoa - check it out at
How Knowatoa Helps Businesses Win the AI Search Game | We Are Founders
Someone joked, ‘What would ChatGPT say about my company?’ We tried it, laughed, and then realised—this actually matters.
www.wearefounders.uk
December 2, 2024 at 6:49 PM
We Are Founders is a neat publication that interviews different startup founders about how they got started, and this week's edition is on Knowatoa - check it out at
Good news for Knowatoa
A staggering 97% plan to invest in SEO for AI platforms like SearchGPT and 44% will increase their overall SEO budgets. Social media spending is declining for 58% of respondents, but 63% will boost their overall content marketing efforts, and 81% will invest in community building.
November 22, 2024 at 12:09 PM
Good news for Knowatoa
We just rolled out full tracking for Google’s AI Overviews inside Knowatoa! Including citations, sources, and how your brand shows up across those summaries.
Why now?
Honestly… we messed up by waiting.
Why now?
Honestly… we messed up by waiting.
July 14, 2025 at 10:01 PM
We just rolled out full tracking for Google’s AI Overviews inside Knowatoa! Including citations, sources, and how your brand shows up across those summaries.
Why now?
Honestly… we messed up by waiting.
Why now?
Honestly… we messed up by waiting.
This is _exactly_ why we are building Knowatoa.
Consumers are increasingly using tools other than Google to find brand/business information.
Many are turning to social media and AI when it comes to queries like “best hotels in NYC” and “restaurants near me”
Search is fragmenting and brands will have to adapt.
Many are turning to social media and AI when it comes to queries like “best hotels in NYC” and “restaurants near me”
Search is fragmenting and brands will have to adapt.
45% of customers use and trust AI tools to find brand information - Marketing Tech News
As SearchGPT launches, new study shows that AI platforms are now used most often to search by one in five customers.
www.marketingtechnews.net
November 16, 2024 at 11:55 AM
This is _exactly_ why we are building Knowatoa.
Is this headline _too_ dynamic for the Knowatoa homepage?
December 14, 2024 at 6:07 PM
Is this headline _too_ dynamic for the Knowatoa homepage?
I helped our digital marketing manager put together the invite to tomorrow's workshop, and she wrote up the email invite text in Google Docs, had ChatGPT "make this simple HTML," and could then paste it into the editor, huge time savings.
Joint Workshop: Knowatoa & SegMetrics
Register now for Joint Workshop: Knowatoa & SegMetrics on crowdcast, scheduled to go live on November 22, 2024, 01:00 PM EST.
www.crowdcast.io
November 21, 2024 at 1:21 PM
I helped our digital marketing manager put together the invite to tomorrow's workshop, and she wrote up the email invite text in Google Docs, had ChatGPT "make this simple HTML," and could then paste it into the editor, huge time savings.
One of the hardest things in the world is getting good advice from someone and then actually doing it.
I'm trying.
Multiple very kind people told us that our About page for Knowatoa was too anonymous, so I spent the last hour updating it - https://buff.ly/3BIYwpW
Anything else you want to know?
I'm trying.
Multiple very kind people told us that our About page for Knowatoa was too anonymous, so I spent the last hour updating it - https://buff.ly/3BIYwpW
Anything else you want to know?
Knowatoa - AI Search Discovery
Find out if AI search services correctly describe your company's products and services, consider your company positively, and how to outrank your competitors.
buff.ly
December 22, 2024 at 2:08 PM
One of the hardest things in the world is getting good advice from someone and then actually doing it.
I'm trying.
Multiple very kind people told us that our About page for Knowatoa was too anonymous, so I spent the last hour updating it - https://buff.ly/3BIYwpW
Anything else you want to know?
I'm trying.
Multiple very kind people told us that our About page for Knowatoa was too anonymous, so I spent the last hour updating it - https://buff.ly/3BIYwpW
Anything else you want to know?
Just manually deleted ~50 accounts from Knowatoa as they were some kind of weird bots.
Stay safe out there folks.
Stay safe out there folks.
November 24, 2024 at 1:21 PM
Just manually deleted ~50 accounts from Knowatoa as they were some kind of weird bots.
Stay safe out there folks.
Stay safe out there folks.
After working with all the AI services APIs (for Knowatoa), I now feel that any call made to an AI API needs to be in a background job with a stack of retries, as they are all so flaky.
December 5, 2024 at 2:08 PM
After working with all the AI services APIs (for Knowatoa), I now feel that any call made to an AI API needs to be in a background job with a stack of retries, as they are all so flaky.
They’re also number one in my heart, as their Claude Sonnet 3.7 model is what I use for Knowatoa development in Cursor.
This week, they added a proper “Web Search” feature to compete more directly with Google and Perplexity. It’s a “Feature Preview,” so it’s currently only available on paid plans
March 22, 2025 at 5:07 PM
They’re also number one in my heart, as their Claude Sonnet 3.7 model is what I use for Knowatoa development in Cursor.
This week, they added a proper “Web Search” feature to compete more directly with Google and Perplexity. It’s a “Feature Preview,” so it’s currently only available on paid plans
Concerned about how AI overviews, SearchGPT, and AI search are reshaping marketing?
Join us this Friday at 1PM ET to shed some light on what's happening and how to capitalize on the chaos.
Signup Now -
Join us this Friday at 1PM ET to shed some light on what's happening and how to capitalize on the chaos.
Signup Now -
Joint Workshop: Knowatoa & SegMetrics
Register now for Joint Workshop: Knowatoa & SegMetrics on crowdcast, scheduled to go live on November 22, 2024, 01:00 PM EST.
www.crowdcast.io
November 20, 2024 at 3:17 PM
Concerned about how AI overviews, SearchGPT, and AI search are reshaping marketing?
Join us this Friday at 1PM ET to shed some light on what's happening and how to capitalize on the chaos.
Signup Now -
Join us this Friday at 1PM ET to shed some light on what's happening and how to capitalize on the chaos.
Signup Now -
It should be noted that the answer it gave is actually wrong because I do both Cybersecurity work (Wafris) and SEO work (Knowatoa) - and have conversations about both it blurred them together.
December 8, 2024 at 1:31 PM
It should be noted that the answer it gave is actually wrong because I do both Cybersecurity work (Wafris) and SEO work (Knowatoa) - and have conversations about both it blurred them together.
Never heard of Knowatoa until now. Looks cool, i'll be checking it out!
December 17, 2024 at 3:47 AM
Never heard of Knowatoa until now. Looks cool, i'll be checking it out!
Doing any kind of even basic marketing work has gotten so difficult. Literally just trying to get our newsletter for Knowatoa going and link to interesting work in the community...and that's not really allowed anymore in email.
January 30, 2025 at 9:33 PM
Doing any kind of even basic marketing work has gotten so difficult. Literally just trying to get our newsletter for Knowatoa going and link to interesting work in the community...and that's not really allowed anymore in email.
present where models learn and users ask.
This is exactly the surface area we’re helping companies map and own at Knowatoa: understanding where AI pulls context from, and making sure you’re part of that dataset.
#SEO #AI #tech #searchvisibility #contentstrategy #Knowatoa
This is exactly the surface area we’re helping companies map and own at Knowatoa: understanding where AI pulls context from, and making sure you’re part of that dataset.
#SEO #AI #tech #searchvisibility #contentstrategy #Knowatoa
August 21, 2025 at 10:01 PM
present where models learn and users ask.
This is exactly the surface area we’re helping companies map and own at Knowatoa: understanding where AI pulls context from, and making sure you’re part of that dataset.
#SEO #AI #tech #searchvisibility #contentstrategy #Knowatoa
This is exactly the surface area we’re helping companies map and own at Knowatoa: understanding where AI pulls context from, and making sure you’re part of that dataset.
#SEO #AI #tech #searchvisibility #contentstrategy #Knowatoa
Are you optimizing to be seen or to be clicked?
#SEO #AI #tech #contentstrategy #searchvisibility #Knowatoa
#SEO #AI #tech #contentstrategy #searchvisibility #Knowatoa
August 14, 2025 at 10:02 PM
Are you optimizing to be seen or to be clicked?
#SEO #AI #tech #contentstrategy #searchvisibility #Knowatoa
#SEO #AI #tech #contentstrategy #searchvisibility #Knowatoa
How are you tracking where your brand shows up now?
#SEO #AI #tech #ContentStrategy #SearchTrends #Knowatoa
#SEO #AI #tech #ContentStrategy #SearchTrends #Knowatoa
June 11, 2025 at 10:02 PM
How are you tracking where your brand shows up now?
#SEO #AI #tech #ContentStrategy #SearchTrends #Knowatoa
#SEO #AI #tech #ContentStrategy #SearchTrends #Knowatoa
Do we need a better term for this?
"Topic Saturation Percentage," maybe?
And fwiw - we run into this a lot with Knowatoa where sites aren't even publishing the basics about who they are and what they do.
"Topic Saturation Percentage," maybe?
And fwiw - we run into this a lot with Knowatoa where sites aren't even publishing the basics about who they are and what they do.
So we culled the unrelated content.
We invested time in existing content that was 𝗱𝗿𝗶𝘃𝗶𝗻𝗴 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀.
We found the gaps where more 𝘵𝘰𝘱𝘪𝘤𝘢𝘭 content was missing (more to come too - they're still readjusting!).
And meantime? Well... basically flip that chart. Traffic down but revenue UP.
/7
We invested time in existing content that was 𝗱𝗿𝗶𝘃𝗶𝗻𝗴 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀.
We found the gaps where more 𝘵𝘰𝘱𝘪𝘤𝘢𝘭 content was missing (more to come too - they're still readjusting!).
And meantime? Well... basically flip that chart. Traffic down but revenue UP.
/7
December 12, 2024 at 11:41 AM
Do we need a better term for this?
"Topic Saturation Percentage," maybe?
And fwiw - we run into this a lot with Knowatoa where sites aren't even publishing the basics about who they are and what they do.
"Topic Saturation Percentage," maybe?
And fwiw - we run into this a lot with Knowatoa where sites aren't even publishing the basics about who they are and what they do.
We're tracking this with Knowatoa. Newer ChatGPT models return results that look less like a "list" of sites or names and more like a report.
They'll list "key features" and "best for" callouts.
Do the work to get listed in Bing, but don't sleep on being indexed directly in the models as well.
They'll list "key features" and "best for" callouts.
Do the work to get listed in Bing, but don't sleep on being indexed directly in the models as well.
December 17, 2024 at 2:33 AM
We're tracking this with Knowatoa. Newer ChatGPT models return results that look less like a "list" of sites or names and more like a report.
They'll list "key features" and "best for" callouts.
Do the work to get listed in Bing, but don't sleep on being indexed directly in the models as well.
They'll list "key features" and "best for" callouts.
Do the work to get listed in Bing, but don't sleep on being indexed directly in the models as well.
Really enjoyed Jori Ford's talk on Hybrid SEO optimization, something we're working hard to do with Knowatoa.
Bottomline: it's all about the bots and crawling.
Bottomline: it's all about the bots and crawling.
April 28, 2025 at 6:27 PM
Really enjoyed Jori Ford's talk on Hybrid SEO optimization, something we're working hard to do with Knowatoa.
Bottomline: it's all about the bots and crawling.
Bottomline: it's all about the bots and crawling.
Also: Ryan is building Knowatoa, which helps you see where your company is showing up in AI search and how to make sure you show up more.
If you care about how ChatGPT, Claude, Perplexity, etc. talk about your product, check it out:
knowatoa.com
If you care about how ChatGPT, Claude, Perplexity, etc. talk about your product, check it out:
knowatoa.com
September 4, 2026 at 2:49 AM
Also: Ryan is building Knowatoa, which helps you see where your company is showing up in AI search and how to make sure you show up more.
If you care about how ChatGPT, Claude, Perplexity, etc. talk about your product, check it out:
knowatoa.com
If you care about how ChatGPT, Claude, Perplexity, etc. talk about your product, check it out:
knowatoa.com
Not an agency, but @buckbee.bsky.social and @rmcastil.bsky.social have a ton of content on this & an AI search monitoring tool. knowatoa.com
Knowatoa - AI Search Discovery
Find out if AI search services correctly describe your company's products and services, consider your company positively, and how to outrank your competitors.
knowatoa.com
December 11, 2024 at 10:36 AM
Not an agency, but @buckbee.bsky.social and @rmcastil.bsky.social have a ton of content on this & an AI search monitoring tool. knowatoa.com