A Laagam libera em open source seu sistema operacional de IA, Compai, para que outras PMEs possam replicar sua gestão interna.

LAAGAM opens a new boutique in downtown Bilbao.

Inés Arroyo, «bilbaína de corazón», abre la tienda más «loca» de Laagam en Bilbao

Spanish womenswear brand LAAGAM opens its first overseas store in Amsterdam.

La última colaboración entre la firma de moda LAAGAM y Casa Antillón se materializa en una tienda de geometrías inclinadas que seduce desde el primer vistazo: un diálogo envolvente entre arquitectura y moda, atravesado por la poética de los recorridos sinuosos de Richard Serra. Todo ello condensado —con una intensidad casi escenográfica— en tan solo 55 metros cuadrados de tienda.

تفرض موضة الجلد نفسها بقوّة هذا العام، متحرّرة من طابعها التقليدي لتتحوّل إلى خيار يومي يعكس أناقة عصرية متميّزة. لم يعد الجلد حكراً على الإطلالات الكلاسيكية أو المواسم الباردة، بل أصبح خامة مرنة تتكيّف مع مختلف الأساليب، من الإطلالات الكاجوال إلى الأكثر فخامة.وسط هذا التحوّل، برزت درّة زرّوق خلال إجازتها في مدريد كواحدة من أبرز النجمات اللواتي جسّدن هذا الاتجاه بأسلوب لافت، حيث قدّمت سلسلة إطلالات تُترجم أبرز صيحات الموسم بلمسة شخصية راقية. درّة زرّوق بموضة الجلد اللمّاع من علامة LAAGAM (إنستغرام)  الجلد اللمّاع… جرأة راقية اختارت درّة إطلالة أنيقة بلون البرقوق من الجلد اللمّاع من علامة (LAAGAM)، جمعت فيها بين سترة بتفصيل

De Spaanse damesmodeketen Laagam strijkt in Nederland neer. De specialist in designerkleding opent haar eerste vestiging buiten Spanje volgend jaar aan de Heiligeweg 39 in Amsterdam.

Credits: Laagam Barcelona-based fashion label Laagam has carved out a distinctive space between digital innovation and modern femininity. Known for its bold silhouettes, sharp tailoring, and daring color palettes, Laagam embodies “attainable high fashion”: couture-inspired pieces designed for everyday empowerment. Founded with the vision of making luxury accessible, the brand blends European craftsmanship with a digital-first mindset, offering limited drops that feel personal and exclusive. Its aesthetic strikes a balance between strength and softness: structured blazers meet fluid drapery, bright fuchsia contrasts with neutral linen tones, and each garment feels like a statement of confidence. The result is a look that’s both powerful and wearable: a visual identity that reflects the energy of the women who wear it. Credits: Laagam Brand History and Evolution Founded in 2017 by Inés Arroyo, together with her brother Diego Arroyo and Christian Badía, Laagam was born from a new vision of fashion entrepreneurship. Arroyo, one of Spain’s pioneering fashion influencers, used her growing online platform to build a community before building a brand. From the beginning, Laagam challenged industry norms: it launched with a direct-to-consumer model, producing collections locally in Spain and Portugal and selling exclusively through its website. The brand embraced an on-demand production system, ensuring every piece was made only after being ordered: a sustainable alternative to the overproduction of fast fashion. Credits: Laagam Laagam’s early collections were small but deliberate, often releasing just a few pieces each week rather than adhering to traditional seasonal schedules. This agile approach, combined with a strong sense of identity, quickly attracted a loyal following. By 2022, Laagam was selling in more than 50 countries, with international orders surpassing domestic sales. The brand has since evolved into a global name, marked by the opening of its first physical boutique in Barcelona (2023) and a flagship store in Madrid (2025), both designed as immersive “gallery stores” that merge art, community, and fashion. Key Success Factors: Digital and Social Media Strategy At the core of Laagam’s success lies a deep understanding of digital culture. Arroyo’s expertise as a content creator shaped the brand’s visual storytelling from the start. On Instagram, Laagam engages a following of over 380,000 with imagery that feels both editorial and approachable, highlighting not just clothes but attitude and community. The brand was also one of the first Spanish labels to host fashion livestreams on Twitch, turning every Wednesday drop into an interactive runway show. These live sessions, led by Arroyo herself, have become a ritual for fans: offering styling tips, behind-the-scenes insights, and direct conversations with customers. Beyond social media, Laagam runs its own podcast, “Ruido Dazz”, featuring candid interviews with inspiring women from creative industries. The show reinforces Laagam’s empowering message while positioning the brand as a cultural voice, not just a clothing label. Credits: Laagam On TikTok, short-form storytelling and candid studio moments bring followers closer to the design process. This ecosystem of authentic engagement has helped Laagam transcend the traditional boundaries between influencer marketing, content creation, and fashion retail. Product Range and Pricing Laagam’s collections are defined by a blend of statement design and approachable luxury. Its key categories include dresses, outerwear, tops, and accessories: all designed and handmade in Europe using vegan, PETA-certified materials. * Dresses: The brand’s signature category, ranging from €90–€130, such as the draped Anouk dress (€119.95). * Outerwear: Tailored jackets and coats retail between €140–€200, including the Dalston denim jacket (€139.95) and Freya bomber (€159.95). * Tops & Trousers: Smart blouses and tailored pants average around €80–€90, ideal for everyday styling. * Accessories: Laagam recently launched its Vixen handbag (€119) and Billie sneakers (€139.95), expanding into lifestyle products. By releasing weekly drops instead of seasonal collections, Laagam keeps its offering fresh and limited — a model that supports exclusivity while minimizing waste. Credits: Laagam Global Presence Today, Laagam ships to over 50 countries across five continents and counts strong followings in the U.S., France, the U.K., and Australia. Its physical stores are designed as cultural spaces: minimalist, sculptural, and community-oriented, embodying the brand’s creative philosophy. The flagship boutique in Barcelona, for instance, doubles as a “work-in-progress gallery” featuring art installations and evolving collections, creating a direct connection between fashion and creativity. Laagam’s international growth is also supported by a well-structured e-commerce platform and selective partnerships with multi-brand retailers abroad. This global expansion reflects the brand’s ability to scale while preserving its identity, a rare balance between accessibility, digital innovation, and European craftsmanship. Credits: Laagam Future Outlook Looking ahead, Laagam is preparing for the next stage of international growth. Plans include selective wholesale partnerships and strategic retail expansion, with potential new stores in key cities across Europe and North America. New product categories, including footwear and jewelry, are expected to become long-term growth drivers, while collaborations with artists and designers will continue to shape the brand’s creative evolution. Founder Inés Arroyo envisions Laagam as a global symbol of modern Spanish fashion — digital-first, ethically grounded, and creatively fearless. The brand’s forward-looking strategy builds on its community-driven foundation, keeping its mission clear: to create daring, attainable fashion that empowers women. As Arroyo puts it, “We’re not following fashion’s rhythm — we’re setting our own.”

Fruto de la colaboración entre Laagam y la diseñadora Elisabet Herzog, este nuevo punto de peregrinación de la moda madrileña se suma a una de las tendencias de la temporada: los lazos. ¡Qué viva el ornamento!

Fruto de la colaboración entre Laagam y la diseñadora Elisabet Herzog, este nuevo punto de peregrinación de la moda madrileña se suma a una de las tendencias de la temporada: los lazos. ¡Qué viva el ornamento!

Fruto de la colaboración entre Laagam y la diseñadora Elisabet Herzog, este nuevo punto de peregrinación de la moda madrileña se suma a una de las tendencias de la temporada: los lazos. ¡Qué viva el ornamento!

Fruto de la colaboración entre Laagam y la diseñadora Elisabet Herzog, este nuevo punto de peregrinación de la moda madrileña se suma a una de las tendencias de la temporada: los lazos. ¡Qué viva el ornamento!

Fruto de la colaboración entre Laagam y la diseñadora Elisabet Herzog, este nuevo punto de peregrinación de la moda madrileña se suma a una de las tendencias de la temporada: los lazos. ¡Qué viva el ornamento!

Fruto de la colaboración entre Laagam y la diseñadora Elisabet Herzog, este nuevo punto de peregrinación de la moda madrileña se suma a una de las tendencias de la temporada: los lazos. ¡Qué viva el ornamento!

Fruto de la colaboración entre Laagam y la diseñadora Elisabet Herzog, este nuevo punto de peregrinación de la moda madrileña se suma a una de las tendencias de la temporada: los lazos. ¡Qué viva el ornamento!

PIATEDA (Sondrio) Rami d’Ora viaggia sulla decauville delle Orobie Valtellinesi. Domenica la rassegna promossa dal collettivo Laagam, torna per la...

Spanish brand LAAGAM returned to Amsterdam, swapping the typical fashion circus for an intimate activation. Discover their creative gathering with a private showroom and film experience.