"Every ebook sales projection I've seen has been wrong, even the ones I've made." @petermccarthy #LaunchBEA
January 24, 2025 at 6:08 PM
"Every ebook sales projection I've seen has been wrong, even the ones I've made." @petermccarthy #LaunchBEA
"13% of readers recommend to 38%" -@petermccarthy #LaunchBEA Slides here: http://www.slideshare.net/PublishersLaunch/peter-mccarthy-the-consumer-data-that-matters-now
Peter McCarthy - The Consumer Data that Matters Now
Peter McCarthy - The Consumer Data that Matters Now - Dow...
www.slideshare.net
January 24, 2025 at 6:08 PM
"13% of readers recommend to 38%" -@petermccarthy #LaunchBEA Slides here: http://www.slideshare.net/PublishersLaunch/peter-mccarthy-the-consumer-data-that-matters-now
Re: ebook market: "We don't know the effects of self-publishing" on the market. -@petermccarthy Slides: http://www.slideshare.net/PublishersLaunch/peter-mccarthy-the-consumer-data-that-matters-now #LaunchBEA
Peter McCarthy - The Consumer Data that Matters Now
Peter McCarthy - The Consumer Data that Matters Now - Dow...
www.slideshare.net
January 24, 2025 at 6:08 PM
Re: ebook market: "We don't know the effects of self-publishing" on the market. -@petermccarthy Slides: http://www.slideshare.net/PublishersLaunch/peter-mccarthy-the-consumer-data-that-matters-now #LaunchBEA
"I might start a [book marketing] campaign by looking at Google Trends" - how do consumers talk about it? -@petermcarthy #LaunchBEA
January 24, 2025 at 6:08 PM
"I might start a [book marketing] campaign by looking at Google Trends" - how do consumers talk about it? -@petermcarthy #LaunchBEA
For bk mktg campaign, @petermccarthy researches consumers w/Amazon autofill, FB insights, SEO Quake, Peek Analytics, many more. #LaunchBEA
January 24, 2025 at 6:03 PM
For bk mktg campaign, @petermccarthy researches consumers w/Amazon autofill, FB insights, SEO Quake, Peek Analytics, many more. #LaunchBEA
Publishers as the best connector of book to reader results from being marketing scientists. -@petermccarthy #LaunchBEA
January 24, 2025 at 6:03 PM
Publishers as the best connector of book to reader results from being marketing scientists. -@petermccarthy #LaunchBEA
"A mega-company needs mega-authors to survive." @defiore on consolidation in the publishing industry #LaunchBEA
January 24, 2025 at 6:03 PM
"A mega-company needs mega-authors to survive." @defiore on consolidation in the publishing industry #LaunchBEA
Publishers' focus now: acquire/curate content, reach audience. Next phase: Prove worth to authors. (Leakage coming.) -B Napack #LaunchBEA
January 24, 2025 at 6:03 PM
Publishers' focus now: acquire/curate content, reach audience. Next phase: Prove worth to authors. (Leakage coming.) -B Napack #LaunchBEA
"Everyone [in trade publishing] has to be laser-focused on what you do really, really well." -Brian Napack #LaunchBEA
January 24, 2025 at 6:03 PM
"Everyone [in trade publishing] has to be laser-focused on what you do really, really well." -Brian Napack #LaunchBEA
Amazon is a customer-relationship mgmt company. Publishers in their hearts are author-relationship or IP mgmt companies. -Napack #LaunchBEA
January 24, 2025 at 6:03 PM
Amazon is a customer-relationship mgmt company. Publishers in their hearts are author-relationship or IP mgmt companies. -Napack #LaunchBEA
First 2 awesome visuals from @benedictevans on "mobile eating world" prez: http://ow.ly/i/2enrc & http://ow.ly/i/2ensO #LaunchBEA
Ow.ly - image uploaded by @JaneFriedman
ow.ly
January 24, 2025 at 5:58 PM
First 2 awesome visuals from @benedictevans on "mobile eating world" prez: http://ow.ly/i/2enrc & http://ow.ly/i/2ensO #LaunchBEA
Highly recommend this illuminating slidepack on how mobile is eating the world, from @BenedictEvans: http://ow.ly/lvUyg #LaunchBEA
Benedict Evans - Mobile Is Eating the World
Benedict Evans - Mobile Is Eating the World - Download as...
ow.ly
January 24, 2025 at 5:53 PM
Highly recommend this illuminating slidepack on how mobile is eating the world, from @BenedictEvans: http://ow.ly/lvUyg #LaunchBEA
Color tablets that focus on books are a kind of bubble that's going away. -@benedictevans #LaunchBEA #bea13
January 24, 2025 at 5:53 PM
Color tablets that focus on books are a kind of bubble that's going away. -@benedictevans #LaunchBEA #bea13
"Everyone who wanted a Kindle has probably got one by now." -@BenedictEvans #LaunchBEA #bea13 Slides: http://www.slideshare.net/PublishersLaunch/benedict-evans-mobile-is-eating-the-world
Benedict Evans - Mobile Is Eating the World
Benedict Evans - Mobile Is Eating the World - Download as...
www.slideshare.net
January 24, 2025 at 5:53 PM
"Everyone who wanted a Kindle has probably got one by now." -@BenedictEvans #LaunchBEA #bea13 Slides: http://www.slideshare.net/PublishersLaunch/benedict-evans-mobile-is-eating-the-world
Great visual from @BenedictEvans showing Amazon growth in non-book/non-media biz (general merch): http://ow.ly/i/2enZ8 #LaunchBEA #bea13
Ow.ly - image uploaded by @JaneFriedman
ow.ly
January 24, 2025 at 5:53 PM
Great visual from @BenedictEvans showing Amazon growth in non-book/non-media biz (general merch): http://ow.ly/i/2enZ8 #LaunchBEA #bea13
"Territorial rights barriers can’t stand and are falling." David Cully at #LaunchBEA, via @Porter_Anderson http://ow.ly/bnPUi
December 1, 2024 at 6:21 PM
"Territorial rights barriers can’t stand and are falling." David Cully at #LaunchBEA, via @Porter_Anderson http://ow.ly/bnPUi
"Territorial rights barriers can’t stand and are falling." David Cully at #LaunchBEA, by @EdNawotka http://ow.ly/bnPUi v/ @Porter_Anderson
December 1, 2024 at 6:06 PM
"Territorial rights barriers can’t stand and are falling." David Cully at #LaunchBEA, by @EdNawotka http://ow.ly/bnPUi v/ @Porter_Anderson