#LightfulBRIDGE
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Thrilled to share the amazing progress that Tanzania Midwives Association is making as they embark on our #LightfulBRIDGE Advanced programme with @internationalmidwives.org & the Gates Foundation 🎉

Already building resilience & amplifying #Midwifery voices!

Hear more from Dr. Beatrice Mwilike 👇
September 2, 2025 at 11:52 AM
lightful.bsky.social
Bruno and John, from Lightful's own design team, hosted a bonus webinar on digital design principles for #LightfulBRIDGE participants last week. They shared some brilliant tips to help participants create engaging social media graphics... take a look below!
February 11, 2025 at 6:23 PM
lightful.bsky.social
We're so pleased to see incredible organisations come together on this global day of giving, and love seeing #LightfulBRIDGE participants building their digital resilience by investing in online fundraising. Show your support today, and let's be generous this #GivingTuesday!
December 3, 2024 at 5:41 PM
lightful.bsky.social
It's #GivingTuesday and we're thrilled to see #LightfulBRIDGE participants around the world raising funds and inspiring generosity... Take a look at the thread below and tag any other campaigns you'd like to spotlight. Let's spread positivity and generosity! ⭐
December 3, 2024 at 5:41 PM
internationalmidwives.org
We’re happy to see how the #LightfulBRIDGE programme continues to strengthen the digital skills of our Member Associations empowering them to strengthen their digital skills and raise awareness about the vital role of midwives. Excited to see what the Tanzania Midwives Association will achieve next!
lightful.bsky.social Lightful @lightful.bsky.social · Sep 2
Thrilled to share the amazing progress that Tanzania Midwives Association is making as they embark on our #LightfulBRIDGE Advanced programme with @internationalmidwives.org & the Gates Foundation 🎉

Already building resilience & amplifying #Midwifery voices!

Hear more from Dr. Beatrice Mwilike 👇
September 3, 2025 at 7:42 AM
lightful.bsky.social
On #WorldHumanitarianDay, we want to celebrate our dedicated #LightfulBRIDGE participants at Life Quality Fund.

Every day, they help those affected by the war in Ukraine - rebuilding homes and providing essential aid to displaced families. Their projects have already reached over 110,000 people 💛
August 19, 2025 at 2:23 PM
lightful.bsky.social
Congrats to Jennifer from Boys and Girls Club of the Northern Neck for winning our July learning challenge!

In July, over 200 #LightfulBRIDGE participants joined our very first Learning Challenge - completing an incredible 2,214 micro-learning courses on Lightful Academy in just one month!
August 18, 2025 at 4:25 PM
lightful.bsky.social
We're kicking off the new year with ten cohorts currently taking part in the #LightfulBRIDGE programme, and we're privileged to be supporting over 280 incredible organisations across Africa, Asia, Ukraine, the UK and the US.

We can't wait to see what this year brings!
Purple background, white text reads: 2025... we're ready!
January 10, 2025 at 10:26 AM
lightful.bsky.social
We’re spotlighting #LightfulBRIDGE organisations that are working to empower women and girls around the world for #IWD.

Let's celebrate the Midwifery Association of Pakistan - dedicated to empowering midwives and ensuring safe motherhood across Pakistan: lght.ly/l1l4942
This picture features almost all the leading midwives across Pakistan, each making incredible contributions to the field—going above and beyond their capacities.
March 13, 2025 at 9:36 AM
lightful.bsky.social
As 2024 draws to a close, the Lightful team have a message to share...

Thank you to everyone who has been part of our journey so far - we can't wait to see what 2025 brings!

Wishing you all a very Merry Christmas, Happy Holidays and a peaceful new year 🎄🌟

#LightfulBRIDGE

youtu.be/7AfPvmlUXBY
A message from the Lightful team
YouTube video by Lightful
youtu.be
December 19, 2024 at 6:09 PM
lightful.bsky.social
The Society of Midwives of South Africa have made amazing progress in strengthening their digital strategy since taking part in #LightfulBRIDGE, made possible through partnership with @internationalmidwives.org and the Gates Foundation.

Read more here: internationalmidwives.org/strengthenin...
Strengthening Midwifery Through Digital Skills: SOMSA's Journey With the ICM BRIDGE Lightful Programme  | International Confederation of Midwives
In a world increasingly shaped by digital connections, the Society of Midwives of South Africa (SOMSA) embarked on a journey to modernise its online presence. This initiative, part of ICM’s Lightful B...
internationalmidwives.org
October 15, 2025 at 4:52 PM
lightful.bsky.social
In today’s rapidly evolving digital landscape, the ability to engage online is a necessity.

Take a look at how Life Lifters Kenya did just that through the #LightfulBRIDGE programme 👇

Read more: lightful.com/blog/digital...
Meet Life Lifters Kenya... An organisation working to economically empower rural girls in Kenya. Through their work, they address some of the most critical barriers faced by adolescent girls in Kenya including limited access to menstrual hygiene and gender-based inequality. The BRIDGE Breakthrough The BRIDGE programme came at a pivotal moment for their team, offering a pathway to digital upskilling and long-term sustainability and systems-level influence. BRIDGE equipped the team with essential skills in digital campaigning, donor communication, audience engagement, and stakeholder relationship-building. After six months... Life Lifters grew their social media audience by 15% They reached new communities and built new alliances Their Menstrual Hygiene Day campaign exceeded its fundraising target by 150% They received in-kind donations from a US-based company “BRIDGE exposed Life Lifters Kenya to key lessons on donor engagement, communication and retention that have been absolutely revolutionary to our work.” Cynthia Muhonja
August 22, 2025 at 3:35 PM
lightful.bsky.social
Our Digital Communications Coaches have been looking ahead to 2025 to identify top digital trends to share with our #LightfulBRIDGE participants. Here are some of their 'ins and outs' for 2025...

Let us know any other trends you've spotted by commenting below!

#DigitalTrends #2025
In for 2025: Using AI ethically to build capacity Creating digestible, authentic video content Optimising social media content for search Out for 2025: Not having a clear approach to using AI Feeling daunted about creating professional videos Creating content without knowing what your followers want to see “As the use of AI increases, how you use it really matters. It’s crucial to remember that responsible AI-usage starts with a human filter, helping to avoid bias and make sure your content aligns with your organisation’s values. There are great benefits to using AI to build capacity and help small teams with the heavy lifting of creating digital content, but remember that audiences can spot inauthentic content, so let AI assist you rather than replace you. Make sure to use it thoughtfully to refine messaging, personalise outreach, and align with your brand identity.” Svitlana Bakhshaliieva Digital Communications Coach “Video content is becoming a vital part of social media content, but people often feel overwhelmed by the idea of creating their own videos. In actual fact, more authentic and ‘real’ video content often outperforms videos that look overpolished and can be seen as being ‘too corporate’. You can easily create engaging videos using your smartphone, and doing some basic edits using free tools like Canva. Using videos to tell your stories is a key tactic to help you reach new audiences, as many social media platforms look to prioritise the distribution of short-form, vertical videos. Video is here to stay!” Jasmine Warren Digital Training Lead "The rise of AI-powered tools like SGE (search generative experience) has led to platforms like TikTok and Reddit becoming alternative search tools, as quick overviews of search topics pull through onto Search Engine Results Pages (SERPs) without users having to click through onto individual web pages to find answers to their search queries. With this in mind, it’s important to understand what your audience is searching for and provide them with what they need on your social media and web content. Align your content with their interests and questions so that it can reach them where and how they’re searching!" Sabina Collier Digital Communications Coach
January 15, 2025 at 4:39 PM
maabdi.bsky.social
🌟 Big news! 🌟
MAA – Vyara Uheke Burundi has been selected for the @Lightful BRIDGE Advanced Programme in partnership with @internationalmidwives.org ! 🎉

Boosting our digital skills to better serve women, midwives & refugee communities in Burundi. 🚀

#LightfulBridge #MAABurundi
August 20, 2025 at 10:28 AM