LiveRamp has acquired Habu.
LiveRamp, which helps match up customer datasets for brands and advertisers, agrees to acquire marketing data startup Habu for ~$200M in cash and stock (Abigail Summerville/Reuters)
Main Link | Techmeme Permalink
Main Link | Techmeme Permalink
January 18, 2024 at 1:21 AM
LiveRamp has acquired Habu.
FYI: Clear Channel gains first OOH integration in LiveRamp cross-media tool #ClearChannel #LiveRamp #OutOfHome #Advertising #DigitalMarketing
Clear Channel gains first OOH integration in LiveRamp cross-media tool
Brands using TransUnion's mix and attribution models can now feed in Clear Channel Outdoor RADAR exposure data. Can phone-derived exposures match digital views?
ppc.land
September 27, 2026 at 6:49 PM
FYI: Clear Channel gains first OOH integration in LiveRamp cross-media tool #ClearChannel #LiveRamp #OutOfHome #Advertising #DigitalMarketing
FYI: Clear Channel gains first OOH integration in LiveRamp cross-media tool #ClearChannel #LiveRamp #OutOfHome #Advertising #DigitalMarketing
Clear Channel gains first OOH integration in LiveRamp cross-media tool
Brands using TransUnion's mix and attribution models can now feed in Clear Channel Outdoor RADAR exposure data. Can phone-derived exposures match digital views?
ppc.land
September 27, 2026 at 6:49 PM
FYI: Clear Channel gains first OOH integration in LiveRamp cross-media tool #ClearChannel #LiveRamp #OutOfHome #Advertising #DigitalMarketing
France's Publicis to buy US data firm LiveRamp in $2.2 billion reut.rs/4dyzKHW
France's Publicis to buy US data firm LiveRamp in $2.2 billion
French advertising group Publicis Groupe has agreed to acquire U.S. data collaboration company LiveRamp for a total enterprise value of about $2.2 billion in an all-cash deal, it said on Sunday.
reut.rs
May 17, 2026 at 4:50 PM
France's Publicis to buy US data firm LiveRamp in $2.2 billion reut.rs/4dyzKHW
LiveRamp ist Verknüpfungsdienstleister für personalisierte Werbung und hat laut einer Studie eine Art Bevölkerungsregister angelegt, in dem Einzelpersonen und Haushalten eine Identifikationsnummer zugeordnet wird.
netzpolitik.org/2024/liveram...
netzpolitik.org/2024/liveram...
LiveRamp: Datenfirma unterhält „privates Bevölkerungsregister“
LiveRamp ist Verknüpfungsdienstleister für personalisierte Werbung. Dafür habe das Unternehmen eine Art Bevölkerungsregister angelegt, in dem Einzelpersonen und Haushalten eine Identifikationsnummer z...
netzpolitik.org
March 1, 2024 at 8:16 AM
LiveRamp ist Verknüpfungsdienstleister für personalisierte Werbung und hat laut einer Studie eine Art Bevölkerungsregister angelegt, in dem Einzelpersonen und Haushalten eine Identifikationsnummer zugeordnet wird.
netzpolitik.org/2024/liveram...
netzpolitik.org/2024/liveram...
Okay so none of the actually good data privacy and security people who Auren fucked over at LiveRamp worked on this
SCOOP: So remember Dialog, Peter Thiel's private society that doesn't have a public website and no public list of members?
I (along with a number of other journalists) have just been tipped off that embedded in the code of their closed off website there IS what seems to be a list of some members.
I (along with a number of other journalists) have just been tipped off that embedded in the code of their closed off website there IS what seems to be a list of some members.
June 16, 2026 at 12:27 AM
Okay so none of the actually good data privacy and security people who Auren fucked over at LiveRamp worked on this
ICYMI: Clear Channel gains first OOH integration in LiveRamp cross-media tool #ClearChannel #OutdoorAdvertising #LiveRamp #DigitalMarketing #CrossMedia
Clear Channel gains first OOH integration in LiveRamp cross-media tool
Brands using TransUnion's mix and attribution models can now feed in Clear Channel Outdoor RADAR exposure data. Can phone-derived exposures match digital views?
ppc.land
September 25, 2026 at 6:47 PM
ICYMI: Clear Channel gains first OOH integration in LiveRamp cross-media tool #ClearChannel #OutdoorAdvertising #LiveRamp #DigitalMarketing #CrossMedia
ICYMI: Clear Channel gains first OOH integration in LiveRamp cross-media tool #ClearChannel #OutdoorAdvertising #LiveRamp #DigitalMarketing #CrossMedia
Clear Channel gains first OOH integration in LiveRamp cross-media tool
Brands using TransUnion's mix and attribution models can now feed in Clear Channel Outdoor RADAR exposure data. Can phone-derived exposures match digital views?
ppc.land
September 25, 2026 at 6:47 PM
ICYMI: Clear Channel gains first OOH integration in LiveRamp cross-media tool #ClearChannel #OutdoorAdvertising #LiveRamp #DigitalMarketing #CrossMedia
Clear Channel gains first OOH integration in LiveRamp cross-media tool #ClearChannel #OOHAdvertising #LiveRamp #CrossMedia #TransUnion
Clear Channel gains first OOH integration in LiveRamp cross-media tool
Brands using TransUnion's mix and attribution models can now feed in Clear Channel Outdoor RADAR exposure data. Can phone-derived exposures match digital views?
ppc.land
September 24, 2026 at 6:46 PM
Clear Channel gains first OOH integration in LiveRamp cross-media tool #ClearChannel #OOHAdvertising #LiveRamp #CrossMedia #TransUnion
Clear Channel gains first OOH integration in LiveRamp cross-media tool #ClearChannel #OOHAdvertising #LiveRamp #CrossMedia #TransUnion
Clear Channel gains first OOH integration in LiveRamp cross-media tool
Brands using TransUnion's mix and attribution models can now feed in Clear Channel Outdoor RADAR exposure data. Can phone-derived exposures match digital views?
ppc.land
September 24, 2026 at 6:46 PM
Clear Channel gains first OOH integration in LiveRamp cross-media tool #ClearChannel #OOHAdvertising #LiveRamp #CrossMedia #TransUnion
The Adtech industry has learned to dodge protections against cookie tracking.
Our investigation into the Adtech company, LiveRamp, showed that they use the contact details you enter into a site as proxy trackers to identify what you do online.
Read more ⬇️
www.openrightsgroup.org/press-releas...
Our investigation into the Adtech company, LiveRamp, showed that they use the contact details you enter into a site as proxy trackers to identify what you do online.
Read more ⬇️
www.openrightsgroup.org/press-releas...
ORG submits complaints about intrusive LiveRamp adtech system
Today, Open Rights Group has submitted complaints to the Information Commissioner’s Office (ICO) and the Commission Nationale de l’informatique et des libertés (CNIL) about LiveRamp, an online…
www.openrightsgroup.org
February 5, 2026 at 12:39 PM
The Adtech industry has learned to dodge protections against cookie tracking.
Our investigation into the Adtech company, LiveRamp, showed that they use the contact details you enter into a site as proxy trackers to identify what you do online.
Read more ⬇️
www.openrightsgroup.org/press-releas...
Our investigation into the Adtech company, LiveRamp, showed that they use the contact details you enter into a site as proxy trackers to identify what you do online.
Read more ⬇️
www.openrightsgroup.org/press-releas...
The data marketplace that helps advertisers target hundreds of millions of individuals grouped into segments, many of which include sensitive information about a consumer’s religious beliefs and ethnicity to their health and financial status.
#databs
thecapitolforum.com/liveramp-com...
#databs
thecapitolforum.com/liveramp-com...
LiveRamp: Company Hosts Marketplace Selling Datasets that Target Millions of Americans Based on Sensitive Information, Military Status - The Capitol Forum
Data broker LiveRamp Holdings, Inc. (RAMP) operates a vast digital marketplace that exchanges the personal information of hundreds of millions of individuals grouped into highly specific audience “seg...
thecapitolforum.com
June 28, 2025 at 7:03 PM
The data marketplace that helps advertisers target hundreds of millions of individuals grouped into segments, many of which include sensitive information about a consumer’s religious beliefs and ethnicity to their health and financial status.
#databs
thecapitolforum.com/liveramp-com...
#databs
thecapitolforum.com/liveramp-com...
Hey #datafam! My company is looking for a Product Intelligence Analyst - Remote or Seattle based. Check out this posting if you're looking for a change!
#tableau #python #R #sql
liveramp.wd5.myworkdayjobs.com/LiveRampCare...
#tableau #python #R #sql
liveramp.wd5.myworkdayjobs.com/LiveRampCare...
Expert Product Intelligence Analyst
LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and foundational identity, LiveRamp is settin...
liveramp.wd5.myworkdayjobs.com
January 8, 2025 at 11:14 PM
FYI: LiveRamp CAPI Hub now connects ChatGPT ads - here's what it measures #LiveRamp #CAPIHub #ChatGPT #AdTech #DigitalMarketing
LiveRamp CAPI Hub now connects ChatGPT ads - here's what it measures
LiveRamp today connected its Conversions API Hub to OpenAI ChatGPT, giving marketers server-side conversion measurement across ChatGPT ad campaigns globally.
ppc.land
June 13, 2026 at 8:02 PM
FYI: LiveRamp CAPI Hub now connects ChatGPT ads - here's what it measures #LiveRamp #CAPIHub #ChatGPT #AdTech #DigitalMarketing
FYI: LiveRamp CAPI Hub now connects ChatGPT ads - here's what it measures #LiveRamp #CAPIHub #ChatGPT #AdTech #DigitalMarketing
LiveRamp CAPI Hub now connects ChatGPT ads - here's what it measures
LiveRamp today connected its Conversions API Hub to OpenAI ChatGPT, giving marketers server-side conversion measurement across ChatGPT ad campaigns globally.
ppc.land
June 13, 2026 at 8:02 PM
FYI: LiveRamp CAPI Hub now connects ChatGPT ads - here's what it measures #LiveRamp #CAPIHub #ChatGPT #AdTech #DigitalMarketing
ICYMI: LiveRamp CAPI Hub now connects ChatGPT ads - here's what it measures #LiveRamp #ChatGPT #DigitalMarketing #AdTech #ConversionsAPI
LiveRamp CAPI Hub now connects ChatGPT ads - here's what it measures
LiveRamp today connected its Conversions API Hub to OpenAI ChatGPT, giving marketers server-side conversion measurement across ChatGPT ad campaigns globally.
ppc.land
June 11, 2026 at 8:01 PM
ICYMI: LiveRamp CAPI Hub now connects ChatGPT ads - here's what it measures #LiveRamp #ChatGPT #DigitalMarketing #AdTech #ConversionsAPI
ICYMI: Meta, Amazon, LiveRamp: brand control cracks open at Cannes Lions 2026 #CannesLions2026 #Meta #Amazon #LiveRamp #DigitalMarketing
Meta, Amazon, LiveRamp: brand control cracks open at Cannes Lions 2026
Meta's auto-enrollment row, Amazon's iHeart streaming deal, the Publicis-LiveRamp identity fallout, and a swift Google spam update close Cannes Lions 2026.
ppc.land
June 28, 2026 at 6:16 AM
ICYMI: Meta, Amazon, LiveRamp: brand control cracks open at Cannes Lions 2026 #CannesLions2026 #Meta #Amazon #LiveRamp #DigitalMarketing
Publicis buys LiveRamp for $2.5 billion in agentic AI data play #Publicis #LiveRamp #AIdata #DataCollaboration #DigitalMarketing
Publicis buys LiveRamp for $2.5 billion in agentic AI data play
Publicis Groupe today agreed to buy LiveRamp in an all-cash $2.5 billion deal, paying a 30% premium to fold data collaboration into its agentic AI strategy.
ppc.land
May 17, 2026 at 5:26 PM
Publicis buys LiveRamp for $2.5 billion in agentic AI data play #Publicis #LiveRamp #AIdata #DataCollaboration #DigitalMarketing
Publicis annonce l’acquisition de LiveRamp, spécialiste américain des données, pour une valeur de 2,2 milliards de dollars
Publicis annonce l’acquisition de LiveRamp, spécialiste américain des données, pour une valeur de 2,2 milliards de dollars
Le numéro 2 mondial de la publicité poursuit ainsi « ses investissements dans la technologie, la data et les services d’IA ».
www.lemonde.fr
May 18, 2026 at 3:33 AM
Publicis annonce l’acquisition de LiveRamp, spécialiste américain des données, pour une valeur de 2,2 milliards de dollars
I did a short piece today about the under-the-radar Publicis/LiveRamp merger proposal, which would join together the largest global ad agency with the company that has built 250 million profiles on nearly every U.S. adult. Yikes!
prospect.org/2026/06/01/o...
prospect.org/2026/06/01/o...
One Company May Know Everything About You - The American Prospect
The world’s largest advertising conglomerate has proposed merging with the company that has built detailed profiles on every American.
prospect.org
June 1, 2026 at 7:43 PM
I did a short piece today about the under-the-radar Publicis/LiveRamp merger proposal, which would join together the largest global ad agency with the company that has built 250 million profiles on nearly every U.S. adult. Yikes!
prospect.org/2026/06/01/o...
prospect.org/2026/06/01/o...
LiveRamp study: identity errors cut campaign ROI 70%, killing profit #Marketing #ROI #DigitalMarketing #IdentityManagement #DataAnalytics
LiveRamp study: identity errors cut campaign ROI 70%, killing profit
Poor identity precision dropped simulated ROI from $1.50 to $0.43, enough to cancel a working campaign, while just 1% of the wrong data loss reversed rankings.
ppc.land
July 20, 2026 at 8:35 PM
LiveRamp study: identity errors cut campaign ROI 70%, killing profit #Marketing #ROI #DigitalMarketing #IdentityManagement #DataAnalytics
🟠 LiveRamp is reporting a Partial Outage since 19:22 UTC
"New Incident for Public API - Distribution API via Grafana"
Affects: Distribution API
Live timeline → https://pingoru.io/providers/liveramp/incidents/11435802
#LiveRamp #LiveRampDown
"New Incident for Public API - Distribution API via Grafana"
Affects: Distribution API
Live timeline → https://pingoru.io/providers/liveramp/incidents/11435802
#LiveRamp #LiveRampDown
September 21, 2026 at 7:28 PM
🟠 LiveRamp is reporting a Partial Outage since 19:22 UTC
"New Incident for Public API - Distribution API via Grafana"
Affects: Distribution API
Live timeline → https://pingoru.io/providers/liveramp/incidents/11435802
#LiveRamp #LiveRampDown
"New Incident for Public API - Distribution API via Grafana"
Affects: Distribution API
Live timeline → https://pingoru.io/providers/liveramp/incidents/11435802
#LiveRamp #LiveRampDown
Publicis compra empresa de dados LiveRamp por US$ 2,2 bi
Publicis anuncia compra de empresa de dados norte-americana LiveRamp por US$ 2,2 bi
Transação visa impulsionar capacidades de processamento e inteligência artificial da Publicis
www1.folha.uol.com.br
May 17, 2026 at 10:41 PM
Publicis compra empresa de dados LiveRamp por US$ 2,2 bi
1/5 $RAMP LiveRamp Holdings, Inc.
Common Stock MarketDNA flagged a fresh short setup on RAMP today as its pre-market gap faded into the open.
Common Stock MarketDNA flagged a fresh short setup on RAMP today as its pre-market gap faded into the open.
September 24, 2026 at 1:26 PM
1/5 $RAMP LiveRamp Holdings, Inc.
Common Stock MarketDNA flagged a fresh short setup on RAMP today as its pre-market gap faded into the open.
Common Stock MarketDNA flagged a fresh short setup on RAMP today as its pre-market gap faded into the open.
Publicis buying LiveRamp for $2.2 billion continues the ad holdco’s multibillion dollar data acquisition spree over the last several years (it bought Epsilon for $4 billion in 2019, for example).
investors.liveramp.com/static-files...
investors.liveramp.com/static-files...
investors.liveramp.com
May 17, 2026 at 7:10 PM
Publicis buying LiveRamp for $2.2 billion continues the ad holdco’s multibillion dollar data acquisition spree over the last several years (it bought Epsilon for $4 billion in 2019, for example).
investors.liveramp.com/static-files...
investors.liveramp.com/static-files...