This is also the perpetual problem with “back offices” (editing, decisions) in other states: core to what defines “corporate media.” It is a very bad model and will backfire.
NOT “local media”; that’s localwashing. Let’s call it out a lot this year.
NOT “local media”; that’s localwashing. Let’s call it out a lot this year.
January 1, 2026 at 1:24 PM
This is also the perpetual problem with “back offices” (editing, decisions) in other states: core to what defines “corporate media.” It is a very bad model and will backfire.
NOT “local media”; that’s localwashing. Let’s call it out a lot this year.
NOT “local media”; that’s localwashing. Let’s call it out a lot this year.
You've heard of greenwashing and sanewashing, now welcome localwashing. Matador Ranch, described here as "Family owned and family operated" is owned by Rupert Murdoch (and family), not some homesteaders who came in the 1800s.
Oh, and guess who owned it before him: the Koch brothers.
Oh, and guess who owned it before him: the Koch brothers.
“Family owned and family operated.” The show Yellowstone unintentionally hit on a truth about the myth of Montana: we always have been a colony for the ruling class to live out their rapacious dreams www.matadorranchandcattle.com/about
July 20, 2025 at 2:05 PM
You've heard of greenwashing and sanewashing, now welcome localwashing. Matador Ranch, described here as "Family owned and family operated" is owned by Rupert Murdoch (and family), not some homesteaders who came in the 1800s.
Oh, and guess who owned it before him: the Koch brothers.
Oh, and guess who owned it before him: the Koch brothers.
Agriculture's favorite environmental buzzwords, decoded. Four terms that sound like progress but often mean 'business as usual with better PR.' Which do you see most often in food marketing?
#BSTranslator #GreenWashing #LocalWashing #FoodSystemTransparency #LocalFood #RestaurantMarketing
#BSTranslator #GreenWashing #LocalWashing #FoodSystemTransparency #LocalFood #RestaurantMarketing
May 15, 2025 at 12:16 PM
Agriculture's favorite environmental buzzwords, decoded. Four terms that sound like progress but often mean 'business as usual with better PR.' Which do you see most often in food marketing?
#BSTranslator #GreenWashing #LocalWashing #FoodSystemTransparency #LocalFood #RestaurantMarketing
#BSTranslator #GreenWashing #LocalWashing #FoodSystemTransparency #LocalFood #RestaurantMarketing
Local foods are big business in grocery. Customers go out of their way to support brands labeled as local. But what does "local" mean, and how much truth is there to these claims at chain grocers? The era of localwashing is here.
garlicandroses.coop/the-era-of-l...
garlicandroses.coop/the-era-of-l...
The Era of Localwashing Is Here
I’ve been wanting to write about this concept for a while, but something finally pushed me over the edge. The term ‘local’ as it relates to food has been adopted by every grocery chain, restaurant, f...
garlicandroses.coop
August 24, 2026 at 1:22 PM
Local foods are big business in grocery. Customers go out of their way to support brands labeled as local. But what does "local" mean, and how much truth is there to these claims at chain grocers? The era of localwashing is here.
garlicandroses.coop/the-era-of-l...
garlicandroses.coop/the-era-of-l...
This piece, unfortunately behind the paygates, is quite good, making appropriate use of our descriptions in Murrey and Jackson "localwashing." The "corporate effect" both distances corporate management and justifies the coercion that defines colonial extraction. journals.sagepub.com/doi/abs/10.1...
The corporate effect: Making capitalist space and peasant dispossession in the Peruvian Andes - Adela Zhang, 2023
This article interrogates the apparently self-evident existence of a road called the Corredor Minero del Sur (Southern Mining Corridor) that connects multiple m...
journals.sagepub.com
December 2, 2024 at 3:20 PM
This piece, unfortunately behind the paygates, is quite good, making appropriate use of our descriptions in Murrey and Jackson "localwashing." The "corporate effect" both distances corporate management and justifies the coercion that defines colonial extraction. journals.sagepub.com/doi/abs/10.1...
Reading Utne on "Localwashing:" How corporate America is co-opting “local”: http://bit.ly/4jy08.
Localwashing: How corporate America is co-opting “local” ...
Multinational corporations are urging people to buy “loca...
bit.ly
November 24, 2024 at 2:33 AM
Reading Utne on "Localwashing:" How corporate America is co-opting “local”: http://bit.ly/4jy08.
When restaurants claim 'locally sourced ingredients,' they often mean 'we bought parsley from a local farm, everything else came from thousands of miles away.' The most elastic term in food marketing?
#BSTranslator #LocalWashing #FoodSystemTransparency #LocalFood #RestaurantMarketing
#BSTranslator #LocalWashing #FoodSystemTransparency #LocalFood #RestaurantMarketing
May 14, 2025 at 4:28 AM
When restaurants claim 'locally sourced ingredients,' they often mean 'we bought parsley from a local farm, everything else came from thousands of miles away.' The most elastic term in food marketing?
#BSTranslator #LocalWashing #FoodSystemTransparency #LocalFood #RestaurantMarketing
#BSTranslator #LocalWashing #FoodSystemTransparency #LocalFood #RestaurantMarketing