Uncle Herschel, Cracker Barrel’s old-time mascot and menu namesake, was removed from the company’s logo during a rebrand, sparking backlash, viral videos, customer outrage, and debate over brand ident...

Following days of backlash after the company announced it would be changing its beloved logo, Cracker Barrel has announced it will be keeping its original logo in a post on social media.

Cracker Barrel has been in the news lately, and not in the best way, after the company announced it would be changing its beloved logo.

YouTube video by B.C. Begley

Spotify ditches the disco-ball icon after user backlash, bringing back the classic logo! 🎉 #Spotify #LogoChange #MusicStreaming

Cracker Barrel stock jumps as company reverts to old logo after Trump weighs in  Yahoo Finance

Investing.com-- Cracker Barrel Old Country Store (NASDAQ:CBRL) shares jumped on Tuesday after the company vowed to restore its long-standing “Old Timer” logo following widespread backlash to a minimalist redesign that removed the image of “Uncle Herschel". The streamlined logo, unveiled last week, prompted criticism from social media users and conservative commentators who argued the change stripped away the chain’s nostalgic appeal. Following mounting pressure, including public condemnation from U.S. President Donald Trump—who urged the chain to “admit a mistake” and reclaim its classic identity—the company reversed course. “We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain,” Cracker Barrel said in a statement. By 19:32 ET, shares of the company jumped 6.7% to $61.60 in extended trading, after advancing 6.4% in the regular session. 3rd party Ad. Not an offer or recommendation by Investing.com. See disclosure here or remove ads. The fastest way to find out is with our Fair Value calculator. We use a mix of 17 proven industry valuation models for maximum accuracy. Get the bottom line for CBRL plus thousands of other stocks and find your next hidden gem with massive upside. Full access now available at 50% off while our Summer Sale lasts. Hurry, offer ends soon!

Investing.com -- Shares of Cracker Barrel rose 5% Tuesday morning after a social media post from President Donald Trump. The president weighed in on the recent controversy surrounding the company, after Cracker Barrel’s logo redesign sparked significant customer backlash and wiped out nearly $100 million in market value. The company unveiled a new logo last week as part of a brand refresh, removing the image of an older gentleman sitting in a wicker chair leaning against a barrel. This figure, known as Uncle Herschel, depicts company founder Dan Evins’ uncle. Following the negative reaction, Cracker Barrel issued a statement Monday acknowledging the misstep, saying it "could’ve done a better job sharing who we are and who we’ll always be." The company assured customers that "Uncle Herschel will still be on our menu...on our road signs and featured in our country store. He’s not going anywhere — he’s family." Conservative critics interpreted the removal of Uncle Herschel as an attempt to strip the chain of its history and character. President Donald Trump addressed the controversy, suggesting Cracker Barrel "should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before." Trump added that the company received "a Billion Dollars worth of free publicity if they play their cards right." The Cracker Barrel situation follows similar consumer backlash experienced by Anheuser-Busch InBev and Target in 2023. Anheuser-Busch’s Bud Light collaboration with transgender influencer Dylan Mulvaney led to a 20% drop in shares within two months, while Target faced pushback over its LGBTQ-themed merchandise. 3rd party Ad. Not an offer or recommendation by Investing.com. See disclosure here or remove ads. That's one option, but what if there are better opportunities hiding in plain sight? Investing.com's ProPicks AI has identified growth stocks that often get overlooked by individual investors. Compare your choice against our global range of AI-selected picks - with 3 out of 4 beating their benchmark index year to date and 98% in the green. Get fresh new picks every month, now available at 50% off while our Summer Sale lasts. Hurry, offer ends soon!

Xbox's new logo sparks fierce debate among fans and industry insiders. What does this mean for the brand's future? #Xbox #Gaming #LogoChange

Spotify ditches the disco-ball icon after user backlash, bringing back the classic logo! 🎉 #Spotify #LogoChange #MusicStreaming