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Epistemic emotions, and in particular curiosity, seem to enhance memory for both the specific information that stimulates the individual’s curiosity and information presented in close temporal proximity. Most studies on memory and curiosity have adopted trivia questions to elicit curiosity. However, the amount and range of interest that trivia questions elicit are unclear, and there is no established, universal trivia item pool guaranteed to elicit comparable levels of curiosity across individuals of all ages. Thus, one substantial challenge when studying curiosity is systematically inducing it in controlled experimental settings. Recently, an innovative database called Magic Curiosity Arousing Tricks (MagicCATs) has been published. This database includes 166 short magic-trick video clips that adopt different materials and is designed to induce curiosity, surprise, and interest. Here, we aimed to validate this dataset in the Italian population by reporting the basic characteristics and the norms of the magic-trick video clips in younger and middle-aged adults. We also carried out association rule learning, a rule-based machine learning and data mining method to aid understanding of the co-occurrences between the different epistemic emotions and aid researchers in stimulus selection. Association rules underline relationships or associations between the variables in our datasets and can be used in association with descriptive statistics for stimulus selection in psychological experiments.