#Marketecture
First Marketecture Conference is planned March 2025.

Here’s the promo video… it’ll be good.

This isn’t some high level BS
November 17, 2024 at 3:40 AM
Episode 99 of the Marketecture podcast is out. Rich Greenfield from LightShed comes on and we talk:

* TTD OS
* Comcast spin-out
* MediaOcean-Innovid
* Chrome spin-out

Plus a preview of next week's episode 100.

marketecturepod.com
Marketecture: Get Smart. Fast.
The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertis…
marketecturepod.com
November 22, 2024 at 1:13 PM
THE REFRESH

Coming soon: bite-sized news briefs on TikTok, Instagram, and YouTube Shorts!

We know you like your news fast and fresh, so we’re delivering it in a whole new way.

Stay informed; follow Marketecture everywhere!

#AdTechNews #Marketecture #Adtechgod #TheRefresh
November 23, 2024 at 10:20 PM
Marketecture Omni Media is now on TT, Reels, Shorts.
November 25, 2024 at 6:45 PM
Marketecture was in London at the IAB Tech Lab’s Summit. I got the chance to catch up with my former employee and now GM EMEA for Index Exchange, Cadi Jones!

open.spotify.com/episode/1Gqd...
IAB Tech Lab Summit: Cadi Jones from Index
Marketecture: Get Smart. Fast. · Episode
open.spotify.com
November 18, 2024 at 2:52 PM
Alan Chapell interviews me on Marketecture TV podcast
www.youtube.com/watch?v=5VRU...
Episode 28: Professor Daniel Solove on Privacy
YouTube video by MarketectureTV
www.youtube.com
May 11, 2025 at 1:09 AM
THE REFRESH

Your weekly download on what went down in advertising last week.

Today we released our first video from The Refresh with Kaitlin O'Brien.

We’ll be sharing these across TikTok , Instagram and YouTube.

What do you think?

Enjoy this post in TikTok: www.tiktok.com/t/ZTYrdFfhm/
Introducing The Refresh by Marketecture: a weekly breakdown of the advertising news you should know #digitaladvertising #advertising #marketing #advertisingtiktok #marketecture
TikTok video by Marketecture
www.tiktok.com
November 25, 2024 at 7:31 PM
The Marketecture Pod has hit 100 episodes!

We're celebrating with industry legend Michael Kassan who drops knowledge while also being pretty hysterical.

You can find all our episodes at marketecturepod-dot-com or wherever you listen.

www.marketecturepod.com
Marketecture: Get Smart. Fast.
The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertis…
www.marketecturepod.com
November 26, 2024 at 1:51 PM
As the advertising industry snuggles in for a long winter’s nap, Santa’s busy double-checking his list and we at Marketecture Media couldn’t be more grateful he found room for us among the “nice” names this year!

Wishing you a holly-jolly holiday season and a 2025 that sleighs!

Ho-ho-ho
December 20, 2024 at 10:40 PM
THE REFRESH: Your weekly download on what went down in advertising last week.

1st video drops tomorrow!!!

Follow us:
TikTok: www.tiktok.com/@marketectur...

Instagram: www.instagram.com/marketecture...

YouTube: youtube.com/@marketectur...
November 25, 2024 at 3:17 AM
BrandPilot AI to Join AdTech Industry Leaders at Marketecture Live Chicago 2026

https://www.laviezine.com/1645379/brandpilot-ai-to-join-adtech-industry-leaders-at-marketecture-live-chicago-2026/

Toronto, Ontario–(Newsfile Corp. – September 21, 2026) – BrandPilot AI (CSE: BPAI) (OTCQB: BPAIF) …
BrandPilot AI to Join AdTech Industry Leaders at Marketecture Live Chicago 2026 - La Vie Zine
www.laviezine.com
September 22, 2026 at 1:40 PM
Joe Ochoa of Creator TV to Speak on Evolving Sports Fandom and Creator Influence at Marketecture Live#USA#Chicago#Sabio_Holdings#Creator_TV#Marketecture_Live
Joe Ochoa of Creator TV to Speak on Evolving Sports Fandom and Creator Influence at Marketecture Live
Creator TV's Joe Ochoa will participate in the Marketecture Live panel, discussing the transformation of sports fandom and creator influence on September 23 in Chicago.
third-news.com
September 22, 2026 at 6:13 AM
Marketecture is flooding the zone on Ventura coverage.

@adtechgod.com's emergency podcast last night was great

Ad Tech Explained wrote a couple thousand word explainer

@aripap.bsky.social and Eric Franchi will cover it on the pod tomorrow with guest Rich Greenfield
November 21, 2024 at 5:03 PM
🚨 Marketecture Live is Less Than 30 Days Away! 🚨

Join us on March 17th in New York City for an immersive experience where industry leaders tackle the most pressing challenges in advertising and marketing.

Reach out to sponsor or go to Marketecturelive.com to register.

@marketecture.tv
February 17, 2025 at 6:51 PM
I’ve never read a software company’s product marketing documentation and had it mean anything to me. It’s just a mass amount of marketecture text that actually says nothing useful
September 22, 2025 at 12:39 AM
BrandPilot AI to Participate in Marketecture Live Chicago 2026, Highlighting AI and Transparency in AdTech

https://www.laviezine.com/1645127/brandpilot-ai-to-participate-in-marketecture-live-chicago-2026-highlighting-ai-and-transparency-in-adtech/

BrandPilot AI Inc. (CSE: BPAI) (OTCQB: BPAIF), …
BrandPilot AI to Participate in Marketecture Live Chicago 2026, Highlighting AI and Transparency in AdTech - La Vie Zine
BrandPilot AI Inc. (CSE: BPAI) (OTCQB: BPAIF), a Toronto-based leader in AI-driven advertising performance technology, announced its plans to attend
www.laviezine.com
September 22, 2026 at 4:40 AM
And don't forget, they use marketecture to explain their product...
June 26, 2026 at 1:50 PM
Célébrité

I had no idea Ari Paparo, CEO of Marketecture Media was fluent in french.

Check out this interview on Journal Dunet.

www.journaldunet.com/adtech/15367...
Ari Paparo (Marketetcture.tv) : Procès anti-trust contre Google : "Si le ministère de la Justice américain gagne, ce sera plutôt sur le volet des ad servers "
Pour Ari Paparo, expert en adtech, auteur du Monopoly Report et CEO de Marketecture.tv, le ministère de la Justice a réussi à démontrer la position dominante de Google sur le marché des serveurs publi...
www.journaldunet.com
November 26, 2024 at 5:33 PM
Marketecture Media Raises $1 Million in Seed Funding From Top Ad-Biz Execs

Marketecture Media, a business-to-business podcasting, content, community and events firm covering advertising and marketing, announced $1 million in funding from top industry execs. Existing and new investors …
#media #news
Marketecture Media Raises $1 Million in Seed Funding From Top Ad-Biz Execs
Marketecture Media, a business-to-business podcasting, content, community and events firm covering advertising and marketing, announced $1 million in funding from top industry execs. Existing and new investors in Marketecture are David Rosenblatt, Rob Norman, Phil Fresen, David Hertog, Scott Messer, Breakpoint Capital’s Jim Payne, Aperiam Ventures and Momentum. New York-based Marketecture said the funding will […]
variety.com
January 6, 2026 at 11:56 PM
Not like I'm getting actually hired for IT soon, so I keep getting ideas for the hilarious resume.

One point would be my heart rate skyrocketing when I see container ship yards is proof of my pioneering container adoption at my workplace (since that imagery was used so much in the marketecture)
August 19, 2025 at 11:42 PM
MarketectureLive.com for more info.

Or just ask me for deets
Marketecture Live
Marketecture Live: Beyond Identity This is the first conference from the experts at Marketecture. We are deep diving on the post-cookie future. March 17th, 2024 in New York.
MarketectureLive.com
November 17, 2024 at 3:40 AM
I prefer Cheese Nips, but they are not available in the US anymore. So the marketecture goes...
May 20, 2026 at 12:27 AM
@adtechgod.com See you at Marketecture Live in March! Super excited. I've heard such great things about the previous ones!
January 13, 2026 at 5:26 PM