ALP, the fastest-growing nicotine pouch brand in the U.S., has been named the official partner of Matchroom Boxing, marking a significant European expansion.

ALP, the rapidly growing nicotine pouch brand, has partnered with Matchroom Boxing, gaining exclusive category rights for major events in the UK.

ALP, the rapidly growing nicotine pouch brand in the U.S., has partnered with Matchroom Boxing, marking its first major entry in the UK and Ireland.

ALP, the rapidly rising nicotine pouch brand, steps into the boxing arena as the Official Partner of Matchroom Boxing, targeting UK and Ireland markets.

Matchroom Boxing has partnered with Victory Live for ticketing and event management, enhancing fan experiences for boxing events globally.