September 27, 2025 at 9:16 AM
Lots of AI talk at #MeasureCampLDN. What's the value of it, is it worthwhile etc.
So far the most accurate comment has been "AI is kind of like having an extra junior".
Yes you can outsource work to it. Yes it can be more aware of newer tech, tools and approaches. But it need constant supervision
So far the most accurate comment has been "AI is kind of like having an extra junior".
Yes you can outsource work to it. Yes it can be more aware of newer tech, tools and approaches. But it need constant supervision
September 27, 2025 at 1:49 PM
Lots of AI talk at #MeasureCampLDN. What's the value of it, is it worthwhile etc.
So far the most accurate comment has been "AI is kind of like having an extra junior".
Yes you can outsource work to it. Yes it can be more aware of newer tech, tools and approaches. But it need constant supervision
So far the most accurate comment has been "AI is kind of like having an extra junior".
Yes you can outsource work to it. Yes it can be more aware of newer tech, tools and approaches. But it need constant supervision
Check out my latest article: My MeasureCamp London 2025 summary linkedin.com/pulse/my-mea... via
@LinkedIn
#measurecampldn #Analytics #MeasureCamp
#measurecampldn #Analytics #MeasureCamp
My MeasureCamp London 2025 summary
So I was at MeasureCamp London on September 27, with 399 other analysts..
linkedin.com
October 3, 2025 at 2:50 PM
Check out my latest article: My MeasureCamp London 2025 summary linkedin.com/pulse/my-mea... via
@LinkedIn
#measurecampldn #Analytics #MeasureCamp
#measurecampldn #Analytics #MeasureCamp
Best thing from today's #MeasureCampLDN was this interactive web tracking signals flow demo
I love how both simply and comprehensively this shows how all the bits of web tracking lines up and interact.
Ecomm focused but basics remain the same for most use cases
rpetrochenkov.co.uk/demo/online_...
I love how both simply and comprehensively this shows how all the bits of web tracking lines up and interact.
Ecomm focused but basics remain the same for most use cases
rpetrochenkov.co.uk/demo/online_...
Signal modelling — how your tracking choices reach the ad platforms
An interactive model of the ecommerce signal journey: consent, GTM, server-side GTM, and what each choice costs at Meta, Google Ads and GA4.
rpetrochenkov.co.uk
September 26, 2026 at 6:29 PM
Best thing from today's #MeasureCampLDN was this interactive web tracking signals flow demo
I love how both simply and comprehensively this shows how all the bits of web tracking lines up and interact.
Ecomm focused but basics remain the same for most use cases
rpetrochenkov.co.uk/demo/online_...
I love how both simply and comprehensively this shows how all the bits of web tracking lines up and interact.
Ecomm focused but basics remain the same for most use cases
rpetrochenkov.co.uk/demo/online_...
I really like going to conferences like @MeasureCampLDN where it's about peer2peer networking so we can discuss about tech a bit more honestly...
I saw this from @Lynchpin and smiled as I couldn't help to think where would I place some CDPs i am familiar with!
Great chat!!
I saw this from @Lynchpin and smiled as I couldn't help to think where would I place some CDPs i am familiar with!
Great chat!!
March 8, 2026 at 11:23 PM
I really like going to conferences like @MeasureCampLDN where it's about peer2peer networking so we can discuss about tech a bit more honestly...
I saw this from @Lynchpin and smiled as I couldn't help to think where would I place some CDPs i am familiar with!
Great chat!!
I saw this from @Lynchpin and smiled as I couldn't help to think where would I place some CDPs i am familiar with!
Great chat!!
Making smart session choices @ #MeasureCampLDN
September 30, 2023 at 11:20 AM
Making smart session choices @ #MeasureCampLDN
It has started! My favourite conference of the year on #data & #analytics.
Looking forward to learn more about #measurement, #testing and maybe some #AI?
❤️ this year's octopus 🐙 context with the 8 skillets including technical and business skills for analysts.
@MeasureCampLDN
Looking forward to learn more about #measurement, #testing and maybe some #AI?
❤️ this year's octopus 🐙 context with the 8 skillets including technical and business skills for analysts.
@MeasureCampLDN
March 8, 2026 at 11:22 PM
It has started! My favourite conference of the year on #data & #analytics.
Looking forward to learn more about #measurement, #testing and maybe some #AI?
❤️ this year's octopus 🐙 context with the 8 skillets including technical and business skills for analysts.
@MeasureCampLDN
Looking forward to learn more about #measurement, #testing and maybe some #AI?
❤️ this year's octopus 🐙 context with the 8 skillets including technical and business skills for analysts.
@MeasureCampLDN
Already putting my #MeasureCampLDN tee to use. 😁
Does the robot have a name already? I don't know. Until then I shall call him Robbie
Does the robot have a name already? I don't know. Until then I shall call him Robbie
October 2, 2023 at 8:42 AM
Already putting my #MeasureCampLDN tee to use. 😁
Does the robot have a name already? I don't know. Until then I shall call him Robbie
Does the robot have a name already? I don't know. Until then I shall call him Robbie
One of the nice things about #MeasureCampLDN is attending sessions and finding everyone else is also struggling with the same problem, came up with the same solutions you did, and picked one based on whatever pros and cons worked for their specific needs
Turns out I do in fact know how to do my job
Turns out I do in fact know how to do my job
September 30, 2023 at 11:06 AM
One of the nice things about #MeasureCampLDN is attending sessions and finding everyone else is also struggling with the same problem, came up with the same solutions you did, and picked one based on whatever pros and cons worked for their specific needs
Turns out I do in fact know how to do my job
Turns out I do in fact know how to do my job
Next @MeasureCampLDN might be one of my last #MeasureCamps… and rules are rules, right? Gonna grab some fish & chips 🐟🍟 — first time hittin’ up Jack the Chipper.
September 18, 2025 at 8:59 PM
Next @MeasureCampLDN might be one of my last #MeasureCamps… and rules are rules, right? Gonna grab some fish & chips 🐟🍟 — first time hittin’ up Jack the Chipper.
I seldom feel good when giving a talk. Today marked the first time where I sensed a degree of control over my presentation, as opposed to just uttering words. I'm unsure about the attendees' perception of the talk tho. :) Thanks for coming. #measurecampldn
September 30, 2023 at 10:48 PM
I seldom feel good when giving a talk. Today marked the first time where I sensed a degree of control over my presentation, as opposed to just uttering words. I'm unsure about the attendees' perception of the talk tho. :) Thanks for coming. #measurecampldn
Aldgate area looking pretty this morning as I make my way for what is probably my fourth visit to @MeasureCampLDN.
November 17, 2024 at 9:19 PM
Aldgate area looking pretty this morning as I make my way for what is probably my fourth visit to @MeasureCampLDN.
I'm hiring: digital analytics specialist, UK, £35k+, closes 14 August.
@MeasureCampLDN @MeasureCamp
@MeasureCampLDN @MeasureCamp
November 17, 2024 at 9:14 PM
I'm hiring: digital analytics specialist, UK, £35k+, closes 14 August.
@MeasureCampLDN @MeasureCamp
@MeasureCampLDN @MeasureCamp
I'm hiring. Come help the RSC Education team do better at data and analytics. Role based in Cambridge, London, or remotely in the UK. £35-39K.
@MeasureCampLDN
@MeasureCampLDN
November 17, 2024 at 9:04 PM
I'm hiring. Come help the RSC Education team do better at data and analytics. Role based in Cambridge, London, or remotely in the UK. £35-39K.
@MeasureCampLDN
@MeasureCampLDN
104 sessions to be run across today and we have no idea what any of them are yet and half of them haven't even been thought of.
#MeasureCampLDN
#Unconference
#MeasureCampLDN
#Unconference
September 27, 2025 at 9:02 AM
104 sessions to be run across today and we have no idea what any of them are yet and half of them haven't even been thought of.
#MeasureCampLDN
#Unconference
#MeasureCampLDN
#Unconference
"you're all meant to be introverted and a little on the spectrum"
🤣🤣🤣
I mean they're not wrong 👀
#MeasureCampLDN
🤣🤣🤣
I mean they're not wrong 👀
#MeasureCampLDN
September 27, 2025 at 8:58 AM
"you're all meant to be introverted and a little on the spectrum"
🤣🤣🤣
I mean they're not wrong 👀
#MeasureCampLDN
🤣🤣🤣
I mean they're not wrong 👀
#MeasureCampLDN
Pro hack: you can eliminate half relevance the sessions on the #MeasureCampLDN board by migrating your company off Universal Analytics 6 months ago and going nowhere near GA4 😁
#nerdpost
#nerdpost
September 30, 2023 at 4:47 PM
Pro hack: you can eliminate half relevance the sessions on the #MeasureCampLDN board by migrating your company off Universal Analytics 6 months ago and going nowhere near GA4 😁
#nerdpost
#nerdpost
Ah yes, the standard #MeasureCampLDN problem of suddenly all the sessions you want to go to are at the same time
September 30, 2023 at 12:22 PM
Ah yes, the standard #MeasureCampLDN problem of suddenly all the sessions you want to go to are at the same time
Best line of #MeasureCampLDN so far:
Confirmation bias is what 99% of companies call being 'data-driven' 🤣🤣🤣
Confirmation bias is what 99% of companies call being 'data-driven' 🤣🤣🤣
September 30, 2023 at 11:30 AM
Best line of #MeasureCampLDN so far:
Confirmation bias is what 99% of companies call being 'data-driven' 🤣🤣🤣
Confirmation bias is what 99% of companies call being 'data-driven' 🤣🤣🤣
Ah yes, the bane of my life
#MeasureCampLDN
#MeasureCampLDN
September 30, 2023 at 10:36 AM
Ah yes, the bane of my life
#MeasureCampLDN
#MeasureCampLDN
It's always simultaneously terrifying and reassuring hearing big names in your industry like Simo Ahava talk about motivation slumps, imposter syndrome, learning dead ends etc.
#MeasureCampLDN
#MeasureCampLDN
September 30, 2023 at 10:27 AM
It's always simultaneously terrifying and reassuring hearing big names in your industry like Simo Ahava talk about motivation slumps, imposter syndrome, learning dead ends etc.
#MeasureCampLDN
#MeasureCampLDN
Oh lord I'd forgotten just how chaotic trying to find a session at #MeasureCampLDN is
September 30, 2023 at 10:01 AM
Oh lord I'd forgotten just how chaotic trying to find a session at #MeasureCampLDN is
When did @MeasureCampLDN become a rampant sell fest?
September 19, 2025 at 12:02 PM
When did @MeasureCampLDN become a rampant sell fest?
Who is coming to @MeasureCampLDN tomorrow? So excited to come back with @Domotalk as Gold Sponsor for the #MeasureCamp 10 years anniversary! We will be making a demo of the platform in the morning, don't miss it!
#measurecampldn
#measurecampldn
March 8, 2026 at 11:19 PM
Who is coming to @MeasureCampLDN tomorrow? So excited to come back with @Domotalk as Gold Sponsor for the #MeasureCamp 10 years anniversary! We will be making a demo of the platform in the morning, don't miss it!
#measurecampldn
#measurecampldn
Great to see Andrew Hood at #MWLive19 talking about how to create a great story to share marketing performance! @lynchpin @MeasureCampLDN
March 8, 2026 at 11:10 PM
Great to see Andrew Hood at #MWLive19 talking about how to create a great story to share marketing performance! @lynchpin @MeasureCampLDN