Interview: Die Mediadesign Hochschule (mdh) kündigt den ersten Masterstudiengang für Art Market Management in Deutschland an. Wir sprachen mit Dr. Harriet Hä

Interview: Die Mediadesign Hochschule (mdh) kündigt den ersten Masterstudiengang für Art Market Management in Deutschland an. Wir sprachen mit Dr. Harriet Hä

The article examines how the attention economy has transformed children's television, making it faster, louder, and brighter, often at the expense of meaningful learning and emotional development. The author, Natalia Kucirkova, argues that children's media is increasingly designed to capture attention through rapid scene changes, constant stimulation, and immediate rewards, rather than allowing time for reflection and deeper engagement. This 'pace' of media, she contends, is a critical but overlooked aspect of children's media design. While traditional concerns about violent content, advertising, and educational value remain important, the speed at which content is delivered has become a significant issue. The author highlights examples such as the animated series Ask the StoryBots, where educational content is presented through rapid jokes and visual shifts, leaving little time for children to absorb the material. Similarly, shows like Paw Patrol and apps like Hot Wheels Unlimited prioritize quick problem-solving and immediate resolution, which can prevent children from developing empathy or understanding complex concepts. The article contrasts this with slower media, such as Sesame Street, Mister Rogers' Neighborhood, and Bluey, which allow for pauses, repetition, and emotional depth, fostering better learning and emotional regulation. The author emphasizes that the pace of media should align with the developmental needs of children, who require time to process information, connect with characters, and develop empathy. The UK Department for Education's recent advice to parents to choose 'slow-paced, age-appropriate' content for children under five is noted, but the article stresses that 'slow' must be defined in a way that allows children to complete acts of attention. The author concludes that slow media is not about nostalgia but about creating a digital environment that respects children's cognitive and emotional development, giving them space to reflect and engage meaningfully rather than being constantly stimulated by the next cue. This approach, she argues, is essential for nurturing children's inner lives and their ability to form meaningful connections with others.

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