Before scaling, check your tracking: Meta Pixel, Conversion API, GA4, GTM, and the right events should be verified. Bad tracking creates bad decisions.

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Still serving ads to users who already converted?

That’s the “Thank You” tax: paying to push actions that have already happened.

Find out how to avoid it in:
🔗 calibrate-analytics.com/insights/202...

#DataAnalytics #DigitalMarketing #GoogleAdsTips #MetaAdsTips #ROAS #GA4 #DataMeasurement

Meta deems ads about social justice, mental health, or the environment, for example, to be political–yes, even when those ads come from a nonprofit. To get these types of ads approved, your nonprofit will have to go through Meta’s nonprofit certification process.

#MetaAdsTips

The button to turn off this feature is also pretty well hidden, so a lot of business owners have been understandably unable to opt out. Luckily, we got a screenshot of their “creative enhancements” button, so you know what to look for and can more easily opt out.

#MetaAdsTips