Trade Desk tries to shake up streaming TV with content-agnostic strategy #mobilizingshoppers #mediastrategy #advertising #digitalads
Trade Desk tries to shake up streaming TV with content-agnostic strategy
The new operating system aims to address advertising supply chain issues and conflicts of interest around content in the streaming TV arena.
www.marketingdive.com
November 20, 2024 at 5:09 PM
Trade Desk tries to shake up streaming TV with content-agnostic strategy #mobilizingshoppers #mediastrategy #advertising #digitalads
#Sprite “Hurts Real Good” is informed by insights around Gen Z and follows a previous campaign to connect with consumers during the hottest moments of summer using data and contextual targeting. #marketingstrategy #beverageoccasions #mobilizingshoppers www.marketingdive.com/news/sprite-...
Sprite leans into Gen Z’s love for spicy flavors with global campaign
Along with out-of-home and social media activations, the Coca-Cola brand teamed with TikTok for an interactive filter for the “Hurts Real Good” push.
www.marketingdive.com
July 11, 2025 at 11:40 PM
#Sprite “Hurts Real Good” is informed by insights around Gen Z and follows a previous campaign to connect with consumers during the hottest moments of summer using data and contextual targeting. #marketingstrategy #beverageoccasions #mobilizingshoppers www.marketingdive.com/news/sprite-...
Kia counterprograms Super Bowl with mobile game #mobilizingshoppers #advertising #marketingstrategy #mediaconsumption
Kia counterprograms Super Bowl with mobile game
Promoted on Instagram and TikTok, the automaker’s Kia Squares effort looks to engage big game viewers beyond the duration of a traditional ad.
www.marketingdive.com
February 6, 2025 at 6:12 PM
Kia counterprograms Super Bowl with mobile game #mobilizingshoppers #advertising #marketingstrategy #mediaconsumption
The retailer’s dual loyalty programs focus on driving frequency by meeting customers’ needs at every stage of their journey. #mobilizingshoppers #loyalty #marketingstrategy #retail www.retaildive.com/news/lowes-l...
The core objective of Lowe’s loyalty program? Drive one more trip
The retailer’s dual loyalty programs focus on driving frequency by meeting customers' needs at every stage of their journey.
www.retaildive.com
June 26, 2025 at 5:30 PM
The retailer’s dual loyalty programs focus on driving frequency by meeting customers’ needs at every stage of their journey. #mobilizingshoppers #loyalty #marketingstrategy #retail www.retaildive.com/news/lowes-l...
#MobilizingShoppers - Fun game show that recommends holiday gifts in an engaging way vs. the typical QVC or morning show Steals and Deals. #omnishopper #shoppermarketing #engaging
Why Google Shopping turned holiday gift-giving into a game show
A campaign around the friendly competition of gifting also includes ads with Dwyane Wade and Gabrielle Union, and Charli XCX and Troye Sivan.
www.retaildive.com
December 5, 2024 at 8:20 PM
#MobilizingShoppers - Fun game show that recommends holiday gifts in an engaging way vs. the typical QVC or morning show Steals and Deals. #omnishopper #shoppermarketing #engaging
Unilever debuts AI-driven design unit to wean brands off TV-first model. It will be interesting to see how other companies and agencies will evolve with #AI #advertising #creative #designers #mobilizingshoppers
www.marketingdive.com/news/unileve...
www.marketingdive.com/news/unileve...
Unilever debuts AI-driven design unit to wean brands off TV-first model
Developed with IPG Studios, Sketch Pro aims to deliver social-first content three times faster with help from AI tools like Google’s Veo 3.
www.marketingdive.com
July 7, 2025 at 3:02 PM
Unilever debuts AI-driven design unit to wean brands off TV-first model. It will be interesting to see how other companies and agencies will evolve with #AI #advertising #creative #designers #mobilizingshoppers
www.marketingdive.com/news/unileve...
www.marketingdive.com/news/unileve...
We've been seeing more beverages using micro-influencers #mobilizingshoppers #beverages #microinfluencers #marketingstrategy #promotions www.marketingdive.com/news/olipop-...
Olipop turns fans into influencers for pennies with PR boxes on Amazon
The better-for-you soda brand is also inviting consumers to the Austin Motel, which has been transformed to include three nostalgic, Olipop-themed suites.
www.marketingdive.com
June 26, 2025 at 5:23 PM
We've been seeing more beverages using micro-influencers #mobilizingshoppers #beverages #microinfluencers #marketingstrategy #promotions www.marketingdive.com/news/olipop-...
Advertising is changing. This entire Kalshi ad aired during the NBA Finals—created in days, for ~$2,000, using Veo, Gemini, and CapCut. No big production team. No studio shoot. Just a smart brief and smart tools. #mobilizingshoppers #advertising mashable.com/article/ai-g...
The AI-generated ad that aired during the NBA finals took $2,000 and 2 days to make
Naturally, the ad featured a beer-chugging alien and an inflatable pool full of eggs.
mashable.com
June 13, 2025 at 8:20 PM
Advertising is changing. This entire Kalshi ad aired during the NBA Finals—created in days, for ~$2,000, using Veo, Gemini, and CapCut. No big production team. No studio shoot. Just a smart brief and smart tools. #mobilizingshoppers #advertising mashable.com/article/ai-g...
Walmart expects its online division to turn a profit this year, it’s time for grocers to find their niche to hold onto their omnichannel customers #grocery #shoppermarketing #mobilizingshoppers www.grocerydive.com/news/walmart...
How grocers can level the playing field against Walmart in e-commerce
Now that Walmart expects its online division to turn a profit this year, it’s time for grocers to find their niche to hold onto their omnichannel customers.
www.grocerydive.com
June 12, 2025 at 5:52 PM
Walmart expects its online division to turn a profit this year, it’s time for grocers to find their niche to hold onto their omnichannel customers #grocery #shoppermarketing #mobilizingshoppers www.grocerydive.com/news/walmart...