Fatigue has a similar impact on driver capability, but the awareness journey is still incomplete, which, very simply, means lives are being lost.

Controllable behaviours

#TowardsZero
#DriveSOS
#NRSW
#NationalRoadSafetyWeek
#TruckAds
#TruckBacks
#DeliveringYourMessageOnRoad

2/2

Drive So Others Survive.

#TowardsZero
#DriveSOS
#NRSW
#NationalRoadSafetyWeek
#OOH
#TruckAds
#TruckBacks
#Advertising
#DeliveringYourMessageOnRoad

2/2

Clear patterns are emerging.

Trends tell stories.

Behaviours can be the difference between life and death.

What are you doing to change behaviours?

#TowardsZero
#DriveSOS
#NRSW
#NationalRoadSafetyWeek
#OOH
#TruckAds
#TruckBacks
#Advertising
#DeliveringYourMessageOnRoad

#TowardsZero
#DriveSOS
#NRSW
#NationalRoadSafetyWeek
#OOH
#TruckAds
#TruckBacks
#Advertising
#DeliveringYourMessageOnRoad

2/2

During #NationalRoadSafetyWeek, I’m celebrating incredible women working in road safety — across research, policy, education, design, data & advocacy.

If you’re a woman working in road safety, share your experience: monash.az1.qualtrics.com/jfe/form/SV_...