#OSPSpotting: An architectural conversation about the scaffolding underpinning the OSP approach to #ProductMarketing. If you want an "oral walk-through of his (very visual) map diagram"—that is, the #ValueMap that put OSP on the map—give the latest EllessMedia podcast a listen.
Jeffrey A. "jam" McGuire: the value map content framework
Jeffrey A. "jam" McGuire is a content marketing expert and the creator of the value map framework.
ellessmedia.com
April 14, 2025 at 7:00 AM
#OSPSpotting: An architectural conversation about the scaffolding underpinning the OSP approach to #ProductMarketing. If you want an "oral walk-through of his (very visual) map diagram"—that is, the #ValueMap that put OSP on the map—give the latest EllessMedia podcast a listen.