Italian supermarket shoppers buy less wine but trade up for bottles they trust #ItalianWine #WineTrends #SupermarketShopping #WineLovers #OccasionPurchase
Italian supermarket shoppers buy less wine but trade up for bottles they trust
Retailers see wine shifting from a daily staple to an occasion purchase, with lighter styles and sparkling gaining ground
www.vinetur.com
June 18, 2026 at 11:25 AM
Italian supermarket shoppers buy less wine but trade up for bottles they trust #ItalianWine #WineTrends #SupermarketShopping #WineLovers #OccasionPurchase