#PatientStrategy
What can Taylor Swift teach us about brand and engagement strategy especially when looking at rare disease campaigns. The latest post on Extra Innings.

#RareDisease #EngagementStrategy #BrandStrategy #LaunchStrategy #PatientStrategy #TaylorSwift

open.substack.com/pub/xtrainni...
Are You Ready For It? What Taylor Can Teach Us About Rare Disease Campaign Strategy
When I first started thinking about this connection, it seemed like quite a stretch and that I was doing it just to capitalize on the Taylor Swift news (ok that part is true).
open.substack.com
October 7, 2025 at 2:45 PM