You heard it here first: Mushmallow will see the light of day this Friday, February 7th!

Now to update the website banner. See? Bluesky is for the those in the know!

#perfumesky #perfumelaunch #indieperfume #perfumenews

IFRA opened consultation for the 52nd Amendment on Dec 12, 2025. That is why “classic” profiles keep getting cleaner. Learn the rules, then judge the wear, not the nostalgia. #FragranceIndustry #MensFragrance #PerfumeNews #OneSniffAtATime

ifrafragrance.org/latest-updat...

Lidl’s “Eau de Croissant” is not a joke, it is mass retail testing novelty as a demand signal. Food-gourmands are now a strategy, not a niche meme. #FragranceTrends #PerfumeNews #MensLifestyle #OneSniffAtATime

“Nostalgic fragrance” is being treated as a market trend going into 2026, not just vibes. Expect more archive revivals and vintage structures, tuned cleaner for today. #FragranceTrends #PerfumeNews #MensLifestyle #OneSniffAtATime

Formula Inflation: Raw material prices have doubled since 2023. Expect higher prices, smaller bottles, and more transparency from niche houses. #FragranceMarket #PerfumeNews #LuxuryBusiness #OneSniffAtATime

🔥 PSA: We’re watching Middle Eastern perfumers change the entire game.
From Lattafa to Afnan, these aren’t just “dupes”—they’re redefining bold.
Who’s your favorite sleeper hit?
#ArabianFragrance #PerfumeNews

Caught this? @Ffern just previewed Autumn 25’s note pyramid looks like fig, leather, and wet soil. Earthy season incoming. I get mine every season! Get on the ledger today! #FfernDrops #PerfumeNews

Unveiling $10M fragrance to hit shelves in days - capturing celebrities' essence like never before! Luxurious, fleeting, and absolutely unforgettable. #CelebrityScents #NewLaunch #PerfumeNews Perfume for women: cutt.ly/mrRd3nMy