#PinchablePaxEx
On my Lufthansa flight from Tokyo, the road warrior next to me upstairs on the 747-8 told me he recently flew United Polaris — and liked the Saks-branded gel pillow so much he nicked it.

Funnily enough, I'd just been talking with Rhys Jones from @headforpoints.com about #PinchablePaxEx.
Podcast episode #18: the most premium aircraft ever — what BA’s striking A380 refit means for passengers and the industry
106 seats in business, 94 in economy, the new must-pinch piece of passenger experience product — and possibly the last-ever A380 retrofit?
theupfront.media
November 2, 2026 at 2:01 PM