This acquisition is part of Prada’s strategy to increase its control over its production process. As part of the agreement, Prada will transfer two of its tanneries to Rino Mastrotto. These include Conceria Superior in Italy and Tannerie Limoges in France. Prada also stated it would be making a cash investment as part of the deal. However, the exact amount was not disclosed. Prada’s Chairman, Patrizio Bertelli, explained the rationale behind the investment in a statement. He said, "Investing in Rino Mastrotto allows our group to strengthen its control over a highly strategic phase of the production process". This move is expected to enhance Prada’s control over its supply chain, particularly in the leather production phase. This article was generated with the support of AI and reviewed by an editor. For more information see our T&C. 1913: A Bull or Bear Market Play? Don't miss out on the next big opportunity! Stay ahead of the curve with ProPicks AI – 6 model portfolios fueled by AI stock picks with a stellar performance this year... In 2024 alone, ProPicks AI identified 2 stocks that surged over 150%, 4 additional stocks that leaped over 30%, and 3 more that climbed over 25%. That's an impressive track record. With portfolios tailored for Dow stocks, S&P stocks, Tech Stocks, and Mid Cap stocks, you can explore various wealth-building strategies. So if 1913 is on your watchlist, it could be very wise to know whether or not it made the ProPicks AI lists.