#Psychographics
Today on the Poorhammer Podcast:

Brad (@drruler.bsky.social) and Eric (@onekuosora.bsky.social) steal Mark Rosewater's psychographics to determine YOUR ideal faction for Warhammer 40k!

Also revealed: How much Berilio really loves futebol.

#warhammer40k
#howsitgoin
#rhinosarefree
Finding EVERYONE'S Ideal Faction in 40K
YouTube video by Poorhammer
youtu.be
November 3, 2026 at 2:38 PM
#UCWPUBR300 When researching an audience for a public relations campaign, which aspect is more important and why: demographics or psychographics?
October 21, 2026 at 3:04 PM
Both matter, but I would prioritize psychographics because values, interests and motivations explain why people respond to a message. Demographics show who the audience is, while psychographics help us create messages that connect with them. #UCWPUBR300
October 21, 2026 at 3:19 PM
#UCWPUBR300 I think psychographics are more important because they help us understand people's interests, values, and opinions. Demographics tell us who the audience is, but psychographics explain what motivates them. Both are important for creating a PR campaign.
Funny Gorilla Motivates Man
ALT: Funny Gorilla Motivates Man
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October 21, 2026 at 3:14 PM
Both are important, but I think psychographics are more important because they help us understand people’s interests, likes, and values.This helps us create messages that connect with the audience.Demographics tell us who the people are, while psychographics tell us what they care about. #UCWPUBR300
October 21, 2026 at 3:25 PM
#UCWPUBR300
Psychographics are more important because it helps us know the audience's interests, values, attitudes and their lifestyle. Demographics are who the audience is, and psychographics are what motivates the audience.
Penelope Featherington's Iconic Thumbs Up
ALT: Penelope Featherington's Iconic Thumbs Up
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October 21, 2026 at 3:20 PM
#UCWPUBR300 I think psychographics are more important because they help PR professionals understand people's interests, values, and attitudes. Demographics tell us who the audience is, while psychographics explain what motivates them and help create effective messages.
October 21, 2026 at 3:18 PM
I think both are important, but psychographics can be more useful for understanding why people make decisions. Demographics tell us who the audience is, while psychographics help us understand their interests,and lifestyles. Using both gives us a clearer picture of the target audience. #UCWPUBR300
October 21, 2026 at 4:21 PM
I do believe psychographics are more important since they provide information about interests, likes and opinions. While demographics give us an insight into who people are, psychographics give us an insight into what they care about. Both of them are vital for a successful PR campaign.#UCWPUBR300
October 21, 2026 at 3:18 PM
#UCWPUBR300 I my opinion psychographics are more important than demographics when researching an audience for a public relations campaign because they help us understand people interests, values, attitudes and lifestyles.
October 21, 2026 at 3:09 PM
I think psychographics are more important because they help us understand the audience’s interests, values, attitudes, and lifestyle. This helps PR professionals create messages that connect with people emotionally.Demographics tell us who the audience is, while psychographics tell us what they care
Garfield's Wednesday Wish
ALT: Garfield's Wednesday Wish
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October 21, 2026 at 3:18 PM
Psychographics are more important because they help us understand people’s interests, values, and attitudes. This helps create a PR campaign that connects better with the audience.
October 21, 2026 at 3:19 PM
#UCWPUBR300 Psychographics are more important because they help us understand people's interests, values, and attitudes. This helps us create messages that connect better with the audience.
October 21, 2026 at 4:21 PM
Demographics get your message into the room, but psychographics make people actually listen. Understanding values, beliefs and motivations is what builds genuine trust in modern PR campaigns. #UCWPUBR300
October 21, 2026 at 3:11 PM
#UCWPUBR300 I think psychographics are more important because they tell us about people's interests, likes, and lifestyles. Demographics tell us basic things like age, gender, and income.
Smiley Happy Emoji Dancing
ALT: Smiley Happy Emoji Dancing
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October 21, 2026 at 3:10 PM
Psychographics are more important because they help us understand people’s interests, values, and attitudes. This helps create a PR campaign that connects better with the audience #UCWPUBR300
October 21, 2026 at 3:20 PM
#UCWPUBR300 According to me Psychographics are more important in PR because they reveal audience values, beliefs, and motivations, helping create messages that truly connect. Demographics identify who the audience is, while psychographics explain why they respond
Eric Cartman: It's Important!
ALT: Eric Cartman: It's Important!
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October 22, 2026 at 12:30 AM
#UCWPUBR300 I believe psychographics are more important because they help us understand the audience’s interests, values, attitudes, and lifestyles. Demographics identify who the audience is, while psychographics help create messages that connect with them.
October 21, 2026 at 3:11 PM
I think psychographics are more important because they help us understand people’s interests, likes, and opinions. This helps PR professionals create messages that connect with their audience. Demographics are also important because they tell us about people’s age, gender, and income.
October 21, 2026 at 3:11 PM
I think psychographics are more important because they help us understand people’s interests, values, and opinions. This helps brands create better messages and connect with their audience. #UCWPUBR300
Good Morning Coffee with Pudgy Penguin
ALT: Good Morning Coffee with Pudgy Penguin
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October 21, 2026 at 3:08 PM
#TargetAudience #Psychographics #BrandStrategy #BusinessGrowth

* The BGB at the start of the post denotes that this post was first created for my series called Business Growth Bulletin. Want to get all the bulletins sent to your email directly? Check 👇🏻
October 20, 2026 at 3:39 AM

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October 21, 2026 at 3:20 PM
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