Target is finally coming clean with consumers, but whether it's enough to win them back is yet to be determined.

One year ago, a group of local activists, including Nekima Levy Armstrong and Monique Cullars Doty, gathered in front of a Target store in Minneapolis calling for an indefinite boycott of Target until the retailer restored its diversity, equity, and inclusion (DEI) programs. Under outgoing CEO Brian Cornell’s leadership, five-years prior Target had become a champion among large corporations when it came to supporting Black-owned businesses. It invested $2.1 billion in such initiatives after the brutal police murder of George Floyd and the global uprising that followed shortly after.

The daughters of one of the cofounders of Target are expressing their alarm and shock at the discounter's recent moves to roll back its diversity, equity and inclusion program.

Desperate Housewife in Minneapolis🏳️‍🌈🏳️‍⚧️ #FreePalestine 🇵🇸 #QueersForPalestine #NoPrideInGenocide #StopPinkwashing #QueersAgainstTarget #QueerNation #ActUp #QueersSayNYET No Zionists,Nazis MAGAt...

Target is finally coming clean with consumers, but whether it's enough to win them back is yet to be determined.

One year ago, a group of local activists, including Nekima Levy Armstrong and Monique Cullars Doty, gathered in front of a Target store in Minneapolis calling for an indefinite boycott of Target until the retailer restored its diversity, equity, and inclusion (DEI) programs. Under outgoing CEO Brian Cornell’s leadership, five-years prior Target had become a champion among large corporations when it came to supporting Black-owned businesses. It invested $2.1 billion in such initiatives after the brutal police murder of George Floyd and the global uprising that followed shortly after.

The daughters of one of the cofounders of Target are expressing their alarm and shock at the discounter's recent moves to roll back its diversity, equity and inclusion program.