#ReaderExpectationApproach
The eyes are the windows to the soul. One's writing is the window to one's mind.
#readerexpectationapproach
September 22, 2026 at 11:28 PM
No one told us that when we graduate for the last time, our rhetorical task of writing changes. In school, we were writing for an audience that had nothing to learn from us.

#professionalwriting #readerexpectationapproach
August 11, 2026 at 3:32 PM
This book will be available in 18 different languages within the year. Thanks to the distinguished Anthem Press, London.
georgegopen.com
#readerexpectationapproach #grantwriting #ScientificWriting
George David Gopen | Reader Expectation Approach
George David Gopen, JD, PhD, Duke Professor Emeritus in Rhetoric, has trained tens of thousands of professionals in his Reader Expectation Approach to writing from the reader's perspective.
georgegopen.com
July 22, 2026 at 2:00 PM
Release Date: August 11th, 2026
Available in 18 different languages within the year.
Thanks to the distinguished Anthem Press, London.

georgegopen.com

#ReaderExpectationApproach #GrantWriting #ScientificWriting #TheNewScienceOfScientificWriting
George David Gopen | Reader Expectation Approach
George David Gopen, JD, PhD, Duke Professor Emeritus in Rhetoric, has trained tens of thousands of professionals in his Reader Expectation Approach to writing from the reader's perspective.
georgegopen.com
July 21, 2026 at 10:19 PM
For writers, the primary unit of discourse is the sentence. Not so for readers. For them, the primary unit of thought is the paragraph.
#readerexpectationapproach #writingforreaders #writingfromthereadersperspective
May 13, 2026 at 3:45 PM
At the end of every sentence, we have to know what happened, whose story it has been, how the sentence connects backward and forward to its neighbors, and which of its words are the most important — the starts of the show.

#readerexpectationapproach #readersmind
April 15, 2026 at 6:08 PM
Rhetoric and real estate have this in common: the three most important things are location, location, and location.

#readerexpectationapproach #stressposition
April 9, 2026 at 2:49 PM
A piece of writing is in the business of delivery. If it successfully transfers to the reader's mind the thoughts that were in the writer's mind, it is good writing. Quality is to be judged by the success of the attempted delivery.

#betterwriting #readerexpectationapproach
April 9, 2026 at 2:26 PM
For writers, the primary unit of discourse is the sentence; for readers, the primary unit of discourse is the paragraph.

#readersandwriters #thinkingaboutwriting #readerexpectationapproach
March 23, 2026 at 5:01 PM
No matter what you are writing, most of your energy, at any given moment, is devoted to the construction of a single sentence.
#thinkingaboutwriting #professionalwriting #readerexpectationapproach
March 23, 2026 at 4:48 PM
Readers appreciate a writer making a paragraph's point explicitly, in a single sentence, and located near the beginning or end.
#paragraphstructure #ProfessionalWriting #readerexpectationapproach
March 16, 2026 at 4:13 PM
"Topic sentence"? A paragraph's first sentence cannot always inform readers what to expect from the paragraph as a whole.

#readerexpectationapproach #greatexpectations #betterwriting #professionalwriting #learnenglish
March 12, 2026 at 3:08 PM
The last sentence of a paragraph can on occasion be used effectively to say something witty, ironic, or even contradictory.

#readerexpectationapproach #paragraphstructure #scientificwriting #legalwriting #professionalwriting #writinghumor
March 10, 2026 at 3:51 PM
Each sentence in a paragraph will be understood not by itself, but only in the context made for it by the sentence before it.

#readerexpectationapproach #paragraphstructure #scientificwriting #legalwriting #professionalwriting
March 10, 2026 at 3:40 PM
For readers, a paragraph is not experienced as a series of separate sentences. Each sentence must flow into the next.

#readerexpectationapproach #paragraphstructure #scientificwriting #legalwriting #professionalwriting
March 10, 2026 at 3:31 PM
Paragraphs have significant beginnings, middles, and ends, but no single, set structure that must be constantly reproduced.

#readerexpectationapproach #paragraphstructure #scientificwriting #legalwriting #professionalwriting
March 10, 2026 at 3:19 PM
The 5-sentence paragraph taught in school — topic sentence, body, conclusion — rarely exists in professional prose. Forget it.

#professionalwriting #scientificwriting #legalwriting #readerexpectationapproach #paragraphstructure
March 8, 2026 at 4:23 PM
Whenever an "and" connects two main clauses, it fails to tell a reader how to connect those clauses. Best avoid this structure.

#readerexpectationapproach #betterwriting #professionalwriting #legalwriting #scientificwriting #mainclause
March 7, 2026 at 2:49 PM
The information in a mere phrase is considered by readers to be less important than the information in a dependent clause.

#readerexpectationapproach #betterwriting #professionalwriting #legalwriting #scientificwriting
March 7, 2026 at 2:44 PM
The information in a dependent clause is considered by the readers to be less important than the information in the main clause.

#readerexpectationapproach #legalwriting #professionalwriting #scientificwriting
March 7, 2026 at 2:39 PM
Readers think a main clause — a clause that can stand by itself in a sentence — will contain the writer's main thought.

#readerexpectationapproach #learnenglish #professionalwriting #scientifficwriting #legalwriting
March 7, 2026 at 2:28 PM
A 130-word sentence can ring clear as a bell; and a 13-word sentence can be hopelessly opaque. The numbers don't matter.
#readerexpectationapproach #ClearWriting #SentenceStructure #ProfessionalWriting #GrantWriting
February 25, 2026 at 8:59 PM
The number of words in a sentence, taken by itself, is no indication of the sentence's quality.

#ReaderExpectationApproach #ClearWriting #ProfessionalWriting #ScientificWriting #LeagalWritng
February 25, 2026 at 8:53 PM
Two double-dashes that surround an interruptive comment in a sentence instruct the reader to - "Raise the Voice" - within.

#betterwriting #sentencestructure #learnenglish #readerexpectationapproach #punctuation
February 24, 2026 at 7:04 PM
Parentheses that surround an interruptive comment in a sentence instruct the reader to ("lower the voice") within.

#BetterWriting #SentenceStructure #LearnEnglish #ReaderExpectationApproach
February 24, 2026 at 6:57 PM