LightNews — News, ranked by scholars

We really enjoyed listening to this recent @researchlive podcast episode - Host Liam Kay-McClean and guests discussed whether there is a data quality crisis in the market research industry, how to fix weaknesses in data quality, and the possible repercussions of AI in market…

February 10, 2025 at 2:44 PM

Omnisis

@omnisis.bsky.social

The diversity of senior executive teams in the advertising industry has risen in the past year, with a 58% increase in members from a non-white background! 📊Find out more @researchlive#diversity #inclusion #research

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Diversity among advertising executives rises, finds IPA census | News | Research live

The diversity of senior executive teams in the advertising industry has risen in the past year, with a 58% increase in members from a non-white background, according to the 2022 Institute of Practitioners in Advertising (IPA) Agency Census.

ow.ly

February 10, 2025 at 2:16 PM

Omnisis

@omnisis.bsky.social

More than a quarter of senior executives in the finance sector feel there is a lack of data skills in their organisation! Learn more over @researchlive 💸#dataskills #finance #bigdata

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Lack of data skills across finance sector, study says | News | Research live

More than a quarter of senior executives in the finance sector feel there is a lack of data skills in their organisation, according to research from data and analytics consultancy Cynozure.

ow.ly

February 10, 2025 at 2:14 PM

Omnisis

@omnisis.bsky.social

Concerned about disposable income? 🤔💸 Check out this new report on the state of British peoples’ finances, revealing a drop in disposable income for the majority of the population. Read more via @researchlive#finance #UK #research

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Disposable income down for a majority of the British public | News | Research live

Two-thirds of British people (67%) have reported that their disposable income has decreased ‘a lot’ in the past 12 months, according to data released by YouGov.

ow.ly

February 10, 2025 at 2:13 PM

Omnisis

@omnisis.bsky.social

.@UKRI_News and the @britishacademy have invested £3.4m into a network of researchers that will explore equality, diversity and inclusion in the #research and innovation sector. Learn more over @researchlive 💸#marketresearch

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Researchers to address 'urgent need' for research & innovation diversity data | News | Research live

UK Research and Innovation (UKRI) and the British Academy have invested £3.4m in a network of researchers that will explore equality, diversity and inclusion (EDI) in the research and innovation sector.

ow.ly

February 10, 2025 at 2:12 PM

Omnisis

@omnisis.bsky.social

UK marketing budgets grow but market research spend is still stifled, according to the latest Bellwether report 💰 @researchlive#research #marketresearch

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Bellwether: UK marketing budgets grow but market research spend still stifled | News | Research live

Total marketing budgets in the UK grew in the last quarter of 2022, according to the latest Bellwether report from the IPA, while budgets for research spend continued to contract.

ow.ly

February 10, 2025 at 2:12 PM

Omnisis

@omnisis.bsky.social

Does AI pose a threat to the jobs of market researchers or is it a useful addition to the research toolkit? 🤖 This article from @researchlive explores the technology and its possible implications:#AI #research

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Generative AI: Threat or useful addition to the research toolkit? | Feature | Research live

Since the launch of ChatGPT late last year, the past few weeks have seen a flurry of interest in generative artificial intelligence (AI) as a means of creating content, with potentially far-reaching consequences for market research. Research Live explores the technology and its possible implications.

ow.ly

February 10, 2025 at 2:11 PM

Omnisis

@omnisis.bsky.social

A third of senior marketers see poor internal communication as a key issue for the marketing industry, according to research from the Data & Marketing Association (DMA) 😲 Learn more over at @researchlive

research-live.com/article/news/p…

'Poor communication' growing in marketing, finds DMA | News | Research live

A third of senior marketers see poor internal communication as a key issue for the marketing industry, according to research from the Data & Marketing Association (DMA).

www.research-live.com

February 10, 2025 at 2:07 PM

Omnisis

@omnisis.bsky.social

What have been the leading trends in market research this year? 🤖 This round-up from @researchlive covers everything from the metaverse through to hybrid working:#research #marketresearch

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2022 review: Trends of the year – crisis mode, hybrid working and the metaverse | Feature | Research live

A sense of permanent crisis, establishing hybrid working and a shift in thinking about the metaverse have emerged as some of the standout trends of the year.

ow.ly

February 10, 2025 at 2:06 PM

Omnisis

@omnisis.bsky.social

It’s that time of year again! Here we throwback to an article from @researchlive where we put a spotlight on the genius of @Spotify’s #SpotifyUnwrapped 🎵#marketresearch

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The art of seduction: capturing customer data | Opinion | Research live

Consumers are growing ever more wary about sharing their data online, but one company has it all wrapped up.

ow.ly

February 10, 2025 at 2:05 PM

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