#SantaCruzDowntown
Santa Cruz is taking bold steps to breathe new life into its downtown by tackling storefront vacancies with innovative grants and streamlined permits!

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Council expands downtown vacancy rules, creates window‑covering grants and raises registry fee
Council approved an expansion of the Pacific Avenue pilot to additional downtown areas, clarified exemptions for pop‑ups, increased the storefront vacancy registry fee (staff recommended an annual $4,000 fee), and authorized a $76,000 window‑covering grant program to help activate empty storefronts.
citizenportal.ai
November 1, 2026 at 4:45 AM