Sometime back I got news about Magnify Digital’s ScreenMiner software being used by Canadian partners like TELUS Fund and Rocket Fund. #DeirdreCampbell #MagnifyDigital #MoyraRodger #ScreenMiner #Tartanbond
<a href="https://hnmag.ca/?p=24808" class="hover:underline text-blue-600 dark:text-sky-400 no-card-link" target="_blank" rel="noopener" data-link="bsky">https://hnmag.ca/?p=24808

Audience insight isn't optional; it's essential. Our work starts with audience clarity, so every campaign hits the mark.

At Magnify Digital, we use ScreenMiner to help us know and understand our audience.

Need help defining your audience? Let’s talk. 💬

#DigitalStrategy #AudienceFirst

For years, audience development in Canadian entertainment followed a familiar pattern: release the project, promote it across a few channels, and hope it finds its audience. #CanadianCinema #CanadianFilmmakers #ScreenMiner
<a href="https://hnmag.ca/?p=24238" class="hover:underline text-blue-600 dark:text-sky-400 no-card-link" target="_blank" rel="noopener" data-link="bsky">https://hnmag.ca/?p=24238