Alt: A gif of part of an esurance ad. An older woman stands up from her chair and says, in almost a disbelieving tone, “That's Not How It Works! That's Not How Any Of This Works!” to her friend, named Beatrice. Beatrice—labeled an “Offline Over-Sharer”—just told her friend, (the woman who stood up), in person, that she “unfriends” her. The ad is a riff on the idea of Facebook but instead, someone (in this case an older woman) is actually acting out the online actions (e.g. sharing photos by printing them out and hanging the on the wall).