KUALA LUMPUR, Sept 18 (Bernama) — Econsave Retail Sdn Bhd is shortening its fresh produce supply chain as part of efforts to preserve product freshness while offering customers affordable prices. Its executive director Lai Sia Ling said sourcing supplies directly from primary sources such as fishermen and farmers enabled the company to maintain product quality from the early stages before reaching store shelves. “For our customers, fresh food is a daily necessity. We want them to enjoy quality products at reasonable prices without having to compromise between quality and affordability,” he said in a statement today. He said seafood supplies […]