#SportsCommunication
🏀 Beyond football! A study of 156 Spanish basketball, handball, futsal & volleyball clubs (2018–2024) reveals high professionalisation, setbacks in some areas and few PR graduates.

▶️ https://doi.org/10.14198/MEDCOM.32295

#SportsCommunication #PublicRelations
November 6, 2026 at 10:02 AM
🏓 How is pickleball building its digital identity in Spain?

Lucía Moya Díaz, Sonia Blanco & Gema Lobillo Mora explore how #Instagram is helping the Pickle Pro Tour and leading players boost the sport’s visibility and reach.

▶️ https://doi.org/10.14198/MEDCOM.32286

#Pickleball #SportsCommunication
October 30, 2026 at 9:02 AM