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Venture Firms Shift Focus to Sports Ownership as Thrive Capital and Collaborative Fund Enter the Arena

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Venture Firms Shift Focus to Sports Ownership as Thrive Capital and Collaborative Fund Enter the Arena
Thrive Capital, led by Joshua Kushner, has pioneered a new trend in venture capital by establishing Thrive Eternal, a dedicated vehicle for acquiring and holding iconic sports franchises. This approach contrasts with traditional methods where individual tech billionaires or private equity firms have dominated sports ownership. Thrive Eternal recently acquired a stake in the San Francisco Giants and, with former Disney CEO Bob Iger, purchased the Los Angeles Lakers for a record $12.5 billion. Meanwhile, Collaborative Fund, a New York-based venture firm with $1 billion under management, has taken a minority stake in D.C. United and its stadium, Audi Field. Unlike Thrive, Collaborative is investing from its existing early-stage fund, treating the deal more as infrastructure than a traditional ownership stake. Craig Shapiro, Collaborative's founder, views a sports franchise as 'the ultimate consumer product,' emphasizing the potential for leveraging the stadium's fan base and infrastructure for portfolio companies like Whoop and Olipop. The firm highlights the growing value of soccer franchises, with MLS club valuations rising significantly, including D.C. United's valuation increasing from $35 million in 2008 to $785 million today. Collaborative aims to transform Audi Field into a living showcase for its portfolio, capitalizing on the increasing demand for live experiences in an AI-driven world. The deal is pending MLS approval, marking a strategic shift in how venture capital firms approach sports ownership and integration with consumer products.
en.killbait.com
September 11, 2026 at 7:42 AM
SPORTS - Navratilova joins as a minority owner of the Charlotte-based women’s professional soccer franchise. Read more at link👇

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Tennis icon Martina Navratilova joins Carolina Ascent as minority owner  - QnotesCarolinas.com
Tennis legend Martina Navratilova joins Carolina Ascent FC’s ownership team after the club’s award-winning debut season.
buff.ly
August 25, 2025 at 1:15 PM
NBA News - Buss trying to block siblings' sale of LA Lakers: Jeanie Buss became the first female controlling owner to guide a team to an NBA championship in 2020 [Getty Images]

Los Angeles Lakers governor Jeanie Buss is trying… #LABasketball #LakersNews #JeanieBuss #NBAChampionship #SportsOwnership
Buss trying to block siblings' sale of LA Lakers
Jeanie Buss became the first female controlling owner to guide a team to an NBA championship in 2020 [Getty Images] Los Angeles Lakers governor Jeanie Buss is trying to block her siblings' sale of her family's remaining stake in the NBA franchise. Josh Kushner, the brother of US President Donald Trump's son-in-law Jared, and former Disney chief executive Bob Iger agreed a deal last week to buy the controlling interest in one of the world's most iconic sports teams from Mark Walter for$12.5bn (£9.3bn). Walter bought his share from the Buss family last year for about $10bn (£7.5bn) in a deal that ensured Jeanie remained as governor until 2030. The Buss family, who have been either a primary or minority owner of the Lakers since 1979, released a statement on Monday saying they had voted to sell their remaining 17.8% stake to the incoming owners. "We have decided as a family to sell the remaining Buss Family Trust shares to the Bob Iger group as part of the ongoing transaction," the statement read. "We love the Lakers, Lakers fans and will continue to support Los Angeles; but it is time to use this opportunity to move on and exit gracefully while we still can." However, Jeanie's lawyer has now said she plans to fight her siblings' plan to sell. The Buss family trust comprises of Jerry Buss' six children, with Jeanie serving as the governor of the Lakers since her father's death in 2013. Jeanie's lawyer Adam Streisand said in a letter to her five siblings that any vote for a sale "would be and is void" because her approval as one of three co-trustees, along with siblings Joey and Janie Buss, is needed for such a move. "Co-trustees are bound to vote to ensure that the minimum 15% ownership requirement is maintained in order to ensure that Jeanie Buss may remain controlling owner," the letter said, according to ESPN. "Any attempt by the co-trustees to aid or abet the co-trustees as such, would constitute a breach of trust, breach of fiduciary duty and be in contempt of court. "On behalf of Jeanie Buss, I demand that your clients make clear publicly that Jeanie Buss is the controlling owner of the Los Angeles Lakers and that your clients shall take no action on this supposed 'vote' to sell the 17.8% stake." Despite Jeanie's objections, her siblings Johnny, Jimmy, Janie, Joey and Jesse reiterated their stance on Tuesday in a statement saying they "remain united in that decision". "We intend to move forward thoughtfully, respectfully and through the appropriate process," they added. Jerry Buss bought the Lakers in a $67.5m deal (£50m) in 1979 that included the Los Angeles Kings hockey team and a Los Angeles arena that is known as the Kia Forum. After he died in 2013, ownership was passed to his six children before a deal was completed with Walter, who also owns a stake in the LA Dodgers with Chelsea chairman Todd Boehly. The LA Lakers have 17 NBA titles - 11 of which were won under the ownership of the Buss family - one less than the record tally held by the Boston Celtics. The deal involving Josh Kushner comes after he was part of the recent controversy surrounding Fifa president Gianni Infantino and an aborted plan to sell off stakes in the governing body's competitions to private investors. Thrive Eternal, an American venture capital firm founded by Kushner, was expected to lead the proposed investor group for the Fifa Forward Enterprise proposal. The proposed sale of the Lakers still needs to be approved by the NBA's board of governors next month. But if it goes through, it would be the most expensive sports team sale ever reported - and Walter will have made a quick $2.5bn (£1.9bn) profit on his investment. * Done in a weekend - the $12.5bn LA Lakers sale that shocked the NBA
sports.yahoo.com
August 19, 2026 at 7:31 AM
Billionaires purchase sports franchises to diversify their holdings. If and when they decide to sell, they often channel a portion of the profits toward philanthropy.

Mike Scutari Reports: tinyurl.com/bdt97cm9

#SportsPhilanthropy #Philanthropy #MajorDonors #Billionaires #SportsOwnership
Buy, Hold and Sell: 4 Philanthropists Who Own Sports Franchises
Billionaires purchase sports franchises to diversify their holdings. If and when they decide to sell, they often channel a portion of the profits toward philanthropy.
tinyurl.com
August 18, 2026 at 7:00 PM
📰 April's issue is here!
⚾ Patrick Zalupski's rise to Rays ownership
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#FloridaBusiness #SportsOwnership #Healthcare #FloridaLaw #FloridaTrend
April 1, 2026 at 12:41 PM
The quiet Americanization of soccer: US owners now control some of Europe’s biggest clubs: U.S. sports ownership norms and rules differ greatly from the traditional European model #Soccer #EuropeanFootball #Americanization #SportsOwnership #FootballClubs
The quiet Americanization of soccer: US owners now control some of Europe’s biggest clubs: U.S. sports ownership norms and rules differ greatly from the traditional European model #Soccer #EuropeanFootball #Americanization #SportsOwnership #FootballClubs
umlegacypressqsefc.com
June 9, 2026 at 7:23 PM