Always remember: you are not your customer.

A new user spent $30+ in Steps & Beasts - just 40 seconds after installing. 🤯

I’d never do that myself… but that’s exactly the point: you are not your customer.

#IndieDev #BuildInPublic #StepsAndBeasts #AppMarketing #UserBehavior #Flutter #RevenueCat

70% of my subs come right after onboarding.

Make users excited first (personal goals, motivation, personalization), then show a soft paywall - works especially well with a free trial.

Indie devs: Don’t forget to sell. 🙂

#IndieDev #BuildInPublic #AppMarketing #Paywall #StepsAndBeasts #Flutter

I’m not a UI designer.
But as an indie dev you can still build beautiful UIs.

Look at what you like → rebuild it → tweak it → repeat.
Focus on consistency. Iterate.

Bit by bit you’ll get faster, better — and proud of your designs. 🙂

#IndieDev #BuildInPublic #UIDesign #StepsAndBeasts #Flutter

Update 1.3.7 is live! 🚀

Steps & Beasts now has a 3D tilt effect — layered Beasts, animated particles (like leaves 🍃), and a parallax motion that reacts to your phone’s tilt.

Took some time, but… tada! ✨
What do you think?

#IndieDev #BuildInPublic #StepsAndBeasts #Flutter #AppUpdate #3DEffect

You are not your customer.

I’d never pay for an app without trying it. But many users do — right after onboarding.

That’s why I show the paywall early in Steps & Beasts. And yes, people buy. Even the €30 lifetime.

#IndieDev #BuildInPublic #AppMarketing #Monetization #StepsAndBeasts #Flutter

$10K ARR ✅

I built Steps & Beasts 1.5 years ago for myself.

Now 3,000+ users and 580 active subscribers use it to stay motivated and collect Beasts. That honestly means a lot to me.

If you have a passion - build it.
What’s yours?

#BuildInPublic #AppMarketing #Flutter #IndieDev #StepsAndBeasts

Turned off cancellation & refund push notifications for my app.
Not ideal business-wise — but much better for my brain. 😅

I still check stats regularly, just on my terms. Dopamine is exhausting in both directions.

#IndieDev #BuildInPublic #MentalHealth #StepsAndBeasts #AppDev #Flutter

“I mean even God rested once a week.”

Got this as user feedback for Steps & Beasts — and it made me smile.

Listening to users is key. I’ve heard this request a few times now… so the next feature is set: Lazy Days. 🐾

#IndieDev #BuildInPublic #StepsAndBeasts #AppDev #CustomerFeedback #Flutter