Now the industry looks a lot like cable again, with more apps to manage.

Disney+ will charge you an extra £1 per month, starting on October 14. That's an extra £12 each year. It's the fourth time that Disney+ has raised prices for subscribers in the UK and United States in as many years. The slow uptick of subscription fees from streamers like Disney+ has been dubbed “streamflation". Disney+ moved away from **its one-size-fits-all subscription plan back in late 2024, replacing it with three tiers**. Since then, subscription prices have steadily climbed each year. And that pattern looks set to continue this month. The latest price rise was revealed **in the small-print on the Disney+ website** , which confirmed the most affordable plan, Disney+ Standard with Ads, will jump from £5.99 to £6.99 per month on October 14, 2026. ### There is no mention of the other subscription plans — Standard or Premium — seeing a similar hike. Confirmation of this upcoming price increase is buried in the terms and conditions of Disney+'s ongoing six-month saver deal. And it's this deal that could save subscribers from the price hike until early next year. At the moment, new and returning customers can grab Standard with Ads for £4.99 a month if you commit to six months. But that offer expires on October 13, with the saver itself climbing to £5.99 a month from October 14. And once those six months wrap up, the plan automatically renews at the new £6.99 monthly rate. GBN Tech has reached out to Disney+ for comment and will update our coverage as we learn more. ### Over in the US, Disney+ hiked its Premium plan by around 13% on September 23. If you apply that same percentage to the UK's current £14.99 Premium price, you would land at roughly £16.99 a month. That figure also matches last year's pattern. In 2025, Standard rose by £1 and Premium by £2. If Disney repeats that formula, Standard would hit £10.99, and Premium would again come out at £16.99. This isn't exactly a surprise — Disney+ has made a habit of raising UK prices almost every autumn. Last year's price hikes in the UK were announced just days after the US. ### If Premium lands at £16.99, that's nearly three times what you paid when Disney+ first arrived in the UK six years ago. However, it's worth noting that nothing on the Disney+ UK website mentions increases for Standard or Premium plans at the moment, only the Standard with ads tier. It's been a hectic autumn for streaming price rises. Netflix is now the priciest of the bunch after bumping its ad-supported plan from £5.99 to £7.99 earlier this month. In comparison, Disney+ slots in just below at £6.99. Paramount+ and HBO Max both still charge £5.99 for their ad-supported tiers, making them cheaper than Disney+ will be from October. HBO Max, which only arrived in the UK back in March, also offers an even cheaper £4.99 Basic with Ads option, though that leaves out some newer films. Until this latest round of changes, Disney+, Paramount+ and HBO Max were all level at £5.99. Now Disney+ sits a clear £1 above both, and £2 above HBO Max's budget option, while remaining £1 cheaper than Netflix. ### LATEST DEVELOPMENTS * Ring announces free WhatsApp-style community feature for UK neighbourhoods * Shokz launches its lightest-ever earbuds with 36-hour battery life for under £130 * If you receive this WhatsApp from Ryanair, delete it immediately! Dangerous Android scam unmasked * Amazon confirms price rise for Fire TV Sticks in UK ### There are a few ways to dodge the full increase, at least for now. The most straightforward is grabbing that £4.99 Standard with Ads saver before it disappears on October 13. You'll need to stick around for six months, but it locks in the lowest rate going. The ad-free savers — £7.99 for Standard and £10.99 for Premium — are also still available at their current prices, though this likely won't be for long. Annual plans are another possible move. At £99.90 for Standard and £149.90 for Premium, you're effectively freezing today's rate for a full twelve months. If you're already a subscriber, there's a built-in safety net. Disney's UK terms require at least 28 days' email notice before any price change kicks in, and you can cancel if you'd rather not pay more. And if you subscribe to Disney+ through a Sky bundle plan, these price changes don't apply to you directly — your costs are set by Sky instead. ### **Our Standards: The GB News Editorial Charter**

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The streamflation trend continues: Disney is asking Disney+ and Hulu subscribers to pay even more for the streaming service.

US consumers are starting to opt out of the streaming world as several services raise prices without offering many perks

US consumers are starting to opt out of the streaming world as several services raise prices without offering many perks

US consumers are starting to opt out of the streaming world as several services raise prices without offering many perks

US consumers are starting to opt out of the streaming world as several services raise prices without offering many perks

The article examines the growing phenomenon of 'streamflation' in the US streaming industry, where major services like Disney+, Hulu, Apple TV+, Peacock, and Netflix are increasing prices without corresponding improvements in content or quality. Disney has raised prices across most of its streaming bundles, with ad-supported versions remaining cheaper but still subject to ads regardless of subscription tier. Apple has increased prices four times in four years, while Peacock has seen monthly bill increases of $5-6 since summer 2025. Netflix, which hasn't raised prices since March 2026, is likely preparing for another increase. Consumer surveys indicate 39% of Americans canceled a streaming service in the past six months due to these price hikes, with many subscribing to three or more services at an average monthly cost of $70. The total cost for accessing six major streaming services could reach $120 monthly, plus broadband costs, making it comparable to traditional cable bills but with more services. Streaming companies are prioritizing profit growth over subscriber retention, with Disney+ annual pricing increasing by 170% since launch. Some services like Amazon Prime have introduced more ads and reduced picture quality while raising prices. The article notes that free streaming services like Tubi, which rely on advertising revenue, are gaining market share by offering lower-cost alternatives with ad-supported content. While free services have limitations such as ad breaks and less premium content, they provide a more stable pricing model. The piece argues that the streaming industry has reached a point where further growth is limited, forcing companies to either raise prices or reduce content quality. This shift has created a situation where consumers are increasingly stressed about managing multiple subscriptions and unpredictable pricing, turning what should be a relaxing activity into a budgeting concern. The article concludes that the streaming landscape has evolved from the promise of affordable, flexible entertainment to a complex, expensive ecosystem that mirrors traditional cable's bloat but with less clarity about content availability.

Ready to “cut the cord” on streaming? It may make sense for your wallet.

US consumers are starting to opt out of the streaming world as several services raise prices without offering many perks

Ready to “cut the cord” on streaming? It may make sense for your wallet.

US consumers are starting to opt out of the streaming world as several services raise prices without offering many perks

US consumers are starting to opt out of the streaming world as several services raise prices without offering many perks

US consumers are starting to opt out of the streaming world as several services raise prices without offering many perks

US consumers are starting to opt out of the streaming world as several services raise prices without offering many perks

US consumers are starting to opt out of the streaming world as several services raise prices without offering many perks

US consumers are starting to opt out of the streaming world as several services raise prices without offering many perks

US consumers are starting to opt out of the streaming world as several services raise prices without offering many perks

US consumers are starting to opt out of the streaming world as several services raise prices without offering many perks