Monsoon rains and the floods that followed the two typhoons that just passed didn’t stop Philippines’ retail store giant SM Supermalls from launching what is now the country’s largest rooftop solar ph...

Christmas arrives early at SM Supermalls as the 12 Weeks of Iconic Christmas campaign gets underway across all 91 SM malls nationwide. This extensive holiday campaign honors the cherished Christmas traditions that generations of Filipinos have built at SM over the years, while simultaneously introducing fresh, interactive experiences designed to enhance the seasonal shopping and […] The post SM Supermalls Launches Nationwide 12 Weeks of Iconic Christmas Celebration Featuring New Digital Activation & Festive Experiences appeared first on The Filipino Tech Explainer.

SM Supermalls gives back to the MSME community with opportunities to support their growth.

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MANILA, Philippines, September 2026 – Christmas arrives early at SM Supermalls as the 12 Weeks of Iconic Christmas gets underway, bringing the holiday season to all 91 SM malls nationwide. The campaign celebrates the Christmas traditions Filipinos have built at SM over the years, while introducing new experiences to look forward to each season. From Christmas lights and parades to family gatherings, gift shopping, dining, entertainment, and meet-and-greets, 12 Weeks of Iconic Christmas brings together the moments that make a trip to the mall part of the holiday experience. “Christmas at SM has always been about bringing people together. This year, we are celebrating the traditions that generations have grown up with while creating new experiences for families and friends to discover. With 12 Weeks of Iconic Christmas, there is something new to look forward to every time you visit,” said Mr. Joaquin L. San Agustin, Executive Vice President for Marketing at SM Supermalls. L-R: Perkin So, SAVP for Operations, SM Mall of Asia; Hanna Carinna Sy, SAVP for Marketing and Leasing, SM Supermalls; Angela Ken, face of Christmas at SM; and Joaquin San Agustin, EVP for Marketing, SM Supermalls From Luzon to Visayas and Mindanao, your most loved SM Supermalls will take center stage with their own festive celebrations. Among the highlights are the Magical Night of Lights, Magical Drone Show, Grand Magical Christmas Parade, and Santa Meet and Greets, alongside other activities that bring the holiday spirit to communities across the country. The nationwide celebration will be launched at SM Mall of Asia on September 15, setting the stage for the 12 weeks of festivities that follow. The MOA launch will officially trigger the start of the succeeding 12-week Christmas celebration across SM Supermalls nationwide. Hanna Carinna Sy, SAVP for Marketing and Leasing Headlining the launch is Angela Ken, the new face of Christmas at SM, who will premiere her rendition of SM’s official Christmas jingle, “Celebrate Christmas at SM.” She will be joined by the Philippine Philharmonic Orchestra for a special live presentation of the Christmas anthem. The launch will also feature the Christmas Sparkle AR activation, giving guests a chance to bring a piece of the festive spectacle from the MOA 360 to their smartphones. Following the launch, SM’s 12 Weeks of Iconic Christmas will unfold across its 91 malls, with festive experiences and activities giving families, friends, and communities more reasons to celebrate together throughout the season. Angela Ken serenades the crowd with her rendition of Christmas at SM For 12 weeks, SM invites everyone to revisit a favorite Christmas tradition, start a new one, or simply find another reason to spend the season together. Celebrate Christmas at SM and go Gala to the Max. P-Pop group, DNA also graced the launch Follow SM Supermalls on Facebook, Instagram, TikTok, and other social media channels for the latest Christmas events, experiences, and updates throughout the celebration.

Monsoon rains and the floods that followed the two typhoons that just passed didn’t stop Philippines’ retail store giant SM Supermalls from launching what is now the country’s largest rooftop solar ph...

MANILA, Philippines, September 2026 — DreamWorks Animation’s Forgotten Island is making waves with audiences and critics alike, earning a perfect 100% Tomatometer score on Rotten Tomatoes and becoming the platform’s currently highest-rated DreamWorks Animation film. Now showing at SM Cinema, the film brings its vibrant animation, emotional story, and Filipino-inspired world to audiences across SM Supermalls, giving moviegoers another reason to experience maxed out moments at their most loved cinema. The film also made an early impact at the Annecy International Animation Film Festival, where it received a five-minute standing ovation. Its strong reception has continued to build momentum, with critics and early viewers praising its inventive animation, anime-inspired visual style, and heartfelt story centered on friendship and memory. Forgotten Island comes from directors Joel Crawford and Januel Mercado, the filmmaking duo behind Puss in Boots: The Last Wish. Their latest film transports audiences to Nakali, a richly imagined world inspired by Filipino culture and mythology, bringing elements of local heritage and storytelling into a major animated adventure. Adding to the film’s Filipino connection is Filipina actress Liza Soberano, who voices Raissa. She joins an international and Filipino roster of talent that brings the characters and world of Forgotten Island to life, including American singer, songwriter, and musician H.E.R., who voices Jo. The film’s Filipino connection also extends to its soundtrack, which features performances from H.E.R., Filipino theater icon Lea Salonga, P-pop groups SB19 and BINI, the late Filipino music icon Francis Magalona, rapper Ruby Ibarra, and Carl Angelo. KATSEYE’s Sophia Laforteza also contributes a cover of INXS’ “Never Tear Us Apart” to the soundtrack and makes a voice cameo in the film. With its Filipino-inspired setting, Filipino talent, and globally recognized voices, Forgotten Island brings together a diverse creative lineup while telling a story rooted in friendship, memory, and the connections that shape who we are. Its colorful animation and expansive world make it an experience designed for the big screen. As part of SM Supermalls’ commitment to delivering maxed out experiences, SM Cinema offers moviegoers multiple ways to experience Forgotten Island. Audiences can choose from Regular Cinema, Director’s Club, and ScreenX at participating branches. Regular Cinema lets families and moviegoers enjoy the film’s adventure, humor, and heartfelt story on the big screen. Director’s Club offers a more premium and comfortable setting for families and groups looking to make their movie outing extra special. For an immersive way to explore Nakali, ScreenX extends selected scenes beyond the main screen and onto the cinema’s side walls. The format brings audiences deeper into the film’s colorful world and dynamic animation. With its perfect critical score, Filipino-inspired world, and stellar lineup of Filipino and international talent, Forgotten Island gives audiences plenty of reasons to experience the film in cinemas. Catch it at SM Cinema across SM Supermalls and enjoy maxed out experiences at your most loved cinema. Forgotten Island is now showing at participating SM Cinema branches. Book your tickets through www.smcinema.com or the SM Cinema app. Where Big Moments Live. #ForgottenIslandAtSMCinema

SM SUPERMALLS launched their new campaign, My SM, on Sept. 10 at the Podium Hall in Podium, and also announced the opening dates of their new malls. Steven T. Tan, president of SM Supermalls showed in a presentation the recent launch of its 90th mall, SM City Zamboanga and the upcoming opening of SM Nuvali […]

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Micro, small, and medium enterprises (MSMEs) account for at least 70% of SM Supermalls' tenants nationwide, according to the company's official.“Generally, w...