Are you designing for your clients, or performing for your peers? On this episode of To-The-Trade, Jameelah Watkins-Mallett (@jameelahdivine) calls out a pattern she sees across the design industry
Full episode live now. #InteriorDesignBusiness  #ToTheTrade #InteriorDesignCommunity #idcdesigners

"Don't threaten me." Sharon Sherman is saying what a lot of designers are thinking when they get the email from a brand threatening to drop their discount. Designers want partnerships, not transactions. #ToTheTrade #DesignBusiness #ManufacturerRelationships #InteriorDesignCommunity

"Don't threaten me." Sharon Sherman is saying what a lot of designers are thinking when they get the email from a brand threatening to drop their discount. Designers want partnerships, not transactions.  #ToTheTrade #DesignBusiness #ManufacturerRelationships #InteriorDesignCommunity

Two types of rooms. Two types of clients. Two entirely different businesses. Sharon Sherman sees the future of design splitting into two camps: fill-the-space and find-the-story. One is efficient. The other is intentional. #idcdesigners #ToTheTrade #InteriorDesignCommunity

Two types of rooms. Two types of clients. Two entirely different businesses. Sharon Sherman sees the future of design splitting into two camps: fill-the-space and find-the-story. One is efficient. The other is intentional. #idcdesigners  #ToTheTrade #InteriorDesignCommunity

"Luxury." "Wellness." Sharon Sherman is tired of the buzzwords, and honestly? Same. When every brand is luxury and every space is wellness-focused, none of them are.  Full episode of To-The-Trade. #idcdesigners  #ToTheTrade #DesignBusiness #InteriorDesignCommunity

AI can screen resumes. It cannot teach you how to handle an angry client call. Sharon Sherman makes the case for keeping the human element in how we hire, train, and communicate in the design business. Full episode of To-The-Trade is live now. #idcdesigners  #ToTheTrade  #InteriorDesignCommunity

Not every brand you buy from is actually in your corner. That's worth remembering the next time you're allocating project budget. Laurie Laizure makes the case for designers getting strategic about where their money goes.
Full episode is now live. #ToTheTrade #CurreyAndCompany #idcdesigners

Something new is coming from Currey & Company this fall, and Jenny York isn't spilling the details just yet. 
Full episode of To-The-Trade is linked in our bio. #ToTheTrade #InteriorDesignCommunity #CurreyAndCompany #idcdesigners

Almost 40 years in, and still family-owned. That's nothing in this industry. Currey & Company started as a garden furniture company, founded by Robert and Susie Currey. 
Full episode of To-The-Trade is live now. #ToTheTrade #InteriorDesignCommunity #CurreyAndCompany #idcdesigners

Should AI write your brand's voice? Currey & Company isn't ready to hand that over. "It's really hard for me to give our voice to a computer," Jenny says. 
Full episode of To-The-Trade is live now #ToTheTrade #InteriorDesignCommunity #CurreyAndCompany #idcdesigners

Kimberly Kerl's biggest design pet peeve? Clients who have already sketched out their own plans but won't share them before the first design presentation. She knows exactly what it is: a test. And it tells her something important about the client #interiordesigncommunity #tothetrade #idcdesigners

Timeless design with the iconic Mary Douglas Drysdale! Discover how she balances classical and contemporary aesthetics and her journey in interior design. You don't want to miss this episode! #ToTheTrade #IDCDesigners