It reframes credibility-building work — creator content, earned media — as a lever on AI citation specifically, not just general brand awareness, for marketers who treat the two budgets separately.

The Business of Combat Sports

TopRank Online Marketing Tips and Strategies help businesses leverage the power of the internet to enhance their online presence and drive target audience engagement. This digital marketing agency was founded in 2001 by Lee Odden and has since established…

As B2B marketing enters 2026, standing out requires more than producing content. Research from Ascend2, TopRank Marketing, and insights from Cindy Anderson, CMO at IBM Institute for Business Value, and David Chen, VP of Marketing at Ascend2, shows that evidence-based thought leadership, amplified by trusted influencers and delivered across channels, drives engagement, credibility, and measurable results. Organisations that combine original research, interactive experiences, and full-funnel measurement are best positioned to earn buyer trust and influence decisions

According to TopRank Marketing’s 2025 B2B Influencer Marketing Research Report, organisations that maintain continuous, “always-on” influencer relationships are 17 times less likely to see their programmes fail. With insights from Ann Handley and IBM’s Ryan Bares, the study reveals that sustained collaboration, executive support, and long-term investment consistently outperform short-term, campaign-based influencer strategies in driving measurable B2B success

Studies from TopRank Marketing, SociallyIn, and the Influencer Marketing Hub show that digital advocacy has become a strategic imperative for B2B organisations. With 85% of firms adopting these strategies, £5.78 return per £1 invested, and 8.4x Earned Media Value, authentic voices and micro advocates are transforming engagement, building trust, and delivering measurable commercial results across industries

The boxing world was hit with big news early Monday morning as Top Rank finally secured a media-rights partnership with DAZN, making the streaming platform the true home of boxing. It’s been a little over seven months since Top Rank’s deal with ESPN expired, and for a while, things seemed uncertain. While many fans expressed concern on social media, there was never any doubt that Top Rank, which has been around for 53 years and is led by co-founder Bob Arum, would find a new platform. It was just a matter of where Top Rank would land, and which option would offer the best financial benefits.

I found it curious that there was a lack of sentiment on the last Top Rank show with ESPN, on Saturday, July 26, from the Madison Square Garden Theater in Manhattan, NY. Yeah, not the big room. And nah, not a big-ticket splashy finale, one befitting and honoring an eight-year marriage which ended in a hella polite way this weekend. Xander No Cotto, Not Even Close Xander Zayas (or is it Zander Xayas, arghhh) is no slouch, but he’s no Miguel Cotto, nor close to it. So, if you wanted pomp to match the circumstance, no dice.

As we head closer to the end of the year and look toward 2025, the most interesting topic of discussion has been the future of Top Rank. It is no secret that their deal with ESPN expires in the summer, and it appears ESPN will not be resigning them. So the question everyone has been asking is, where does Top Rank go from here?

SEO isn’t dead. It just needs a fresher approach. In this video presentation, experts from TopRank Marketing reveal why traditional SEO still has a role and how marketers should embrace a wider view of getting content found.

SEO isn’t dead. It just needs a fresher approach. In this video presentation, experts from TopRank Marketing reveal why traditional SEO still has a role and how marketers should embrace a wider view o...

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