Visit Silverton presented Datafy tourism metrics showing visitor-days down from 2024 but spending and credit-card transactions up; presenters warned the dataset misses third-party lodging bookings and cash transactions and asked for single-day event analyses to measure peak impacts.

VMI told the board that 2025 showed roughly flat-to-slightly-down visitation (hotels −1%, Airbnbs −3%), stronger July–December performance and a notable April dip tied to flooding; members urged better coordination on social‑media messaging to avoid damaging tourism narratives.