With looming U.S. tariffs creating uncertainty for many Canadian industries, tourism can serve as a key economic driver by boosting domestic travel, attracting value-aligned international visitors. At a time when Canadian pride is reaching new heights, tourism offers a powerful way to share our national identity with the world while strengthening local economies.

Canada's Bill C-59 introduces strict greenwashing rules, significantly affecting how tourism businesses communicate their sustainability efforts. Ensuring your eco-claims are verified is essential to ...