JLL recommended a three-year, approximately $1,000,000 program to improve resident understanding of tourism revenues, create a public dashboard and institutionalize community engagement; consultants also recommended beefing up email marketing and targeted off‑season campaigns.

The City of College Park on June 15 adopted an ordinance setting standards for destination marketing organizations and a companion resolution on oversight of tourism funds. The actions passed despite public speakers and nearby officials urging caution about replacing the ATL airport district and alleging conflicts of interest over pre-allocated tourism dollars.