SELECTED SCENE: 06 empty bleachers after practice cones still set BACKGROUND STYLE: STYLE B — CONTROL / DECISION TOOL CARD VISUAL: premium editorial still life, no people, no faces, no hands Scene expansion: photograph empty outdoor bleachers just after dusk; a few training cones remain set on the ground in front of the first row; the space feels controlled and quiet, like a decision was made and everyone left. Use minimalist framing with large negative space and a clean horizon line. No corporate/workplace motifs, no desks, no clocks, no calendars, no task lists. Lighting: cool dusk ambient with a single controlled top light feel; crisp contrast; soft shadow under the cones; subtle film grain; background slightly defocused but clearly recognizable as empty bleachers. Composition: 2:3 vertical, text occupies 55–70% of frame, centered; cones and bleachers sit low in frame as supporting context only. TEXT OVERLAY (center aligned, SAFE MARGINS: 10% all sides, NO HYPHENATION): Headline (bold condensed sans-serif, max 2 lines, max 18 chars per line): EFFORT DOESNT CASH OUT Body (3–5 lines only, clean serif or clean sans, each line max 34 chars): PROOF CHECK More sweat same outcome Harder sessions softer standards Tired no receipts Footer small (optional, within total line limit): Nobody Pays for Effort Color rules: mostly off-white type on darkened scene; allow one accent word in muted gold (optional) but keep ultra-legible. No outlines, no glow, no drop shadows. Strong negative space, no clutter, declaration tone.

Limited release compression rash guard. Training graphics: SET, DISCIPLINE, FOCUS, REP. 4-way stretch for gym, MMA, BJJ. Once it's gone, it's gone.