Warhorse co-founder Martin Klima wants GTA 6 to “blaze a trail” for higher game prices. Klima claimed triple-A games face an existential problem, with audience sizes plateauing, brick and mortar retail basically dead ("We destroyed retail, and we took all their money,” he said), and no new revenue streams to support the growing costs of making a big game. Klima claimed that GTA 6 developer Rockstar and parent company Take-Two are in a unique position as the only companies "who can afford, or who can dare, to increase the price of games, which I think is long overdue and also necessary for this business to survive. "The last thing you can do is to increase the unit price," Klima continued. "That would help a lot, but everybody's scared to death about it. Now, hopefully, GTA will blaze the trail, and it will allow us to increase the cost." These comments come from an interview with PC Gamer, during which Klima admitted that GTA 6 “doesn't appeal to me at all” despite the series’ popularity. "I am not going to be playing GTA 6 unless I'm somehow forced to," he said. "And the reason why it is so popular — it beats me. It's something which I just fail to understand." In the U.K., GTA 6 is priced £69.99 for the Standard Edition, which is pretty typical for a tentpole triple-A release. However, in the U.S. it’s $79.99 for the Standard Edition, 10 dollars higher than the usual price point of a new game. The Ultimate Edition, which includes in-game content most players will want, costs $99.99. Take-Two CEO Strauss Zelnick previously commented on GTA 6’s price speculation, saying: “Consumers pay for the value that you bring to them, and our job is to charge way way way less of the value delivery. How you feel about something you buy is the intersection of the thing itself and what you pay for. Consumers need to feel like the thing itself is amazing and the price they were charged was fair for what they got. “What we think about is making the most spectacular piece of entertainment on Earth, in history — and it’s a pretty daunting challenge. If we do that, and if we’re of service to our customers, then the upside will take care of itself.” GTA 6 is widely speculated to be the most expensive game ever made, with Take-Two estimated to have spent between $1 billion to $2 billion developing and marketing the title. Yesterday, we wrote a story about a marketing stunt in Miami for GTA 6 that reportedly cost $1 million in itself. The game is expected to be the most popular entertainment launch of all time, breaking records when it launches to the public this November. Analysts predict GTA 6 will generate $5.2 billion in sales by the end of launch week. GTA 6 releases for PS5 and Xbox Series consoles on November 19. We've got extensive coverage of GTA 6 across IGN. Check out IGN's interview with Rockstar Games, our GTA 6 preview, and word of the first confirmed GTA 6 voice actor.

Prolific fantasy author Brandon Sanderson tells fans that a Mistborn videogame could be in the works after he regains adaptation rights.

The Last of Us game director Bruce Straley has apologized to the God of War Laufey team after his comments about modern AAA games brought "uninvited and unnecessary negative attention." The comments in question surfaced as part of a recently published piece by Edge magazine and saw the former Naughty Dog developer tackling the state of AAA gaming and game development. Straley initially said with a laugh that he thinks "the verbs and experiences we're delivering in the triple-A space are… I wanna say boring," before bringing God of War Laufey into the equation. "God of War Laufey, I look at that game, and every pixel is mindblowing," he said to Edge. "The amount of work and skill that's gone into every single frame… I've made those kinds of games, and I'm still blown away. But when I actually look at what you're doing in the game? I'm not excited. And that's nothing against the God of War team. Just, across the board in triple-A, it feels like there’s no opportunity to inject fresh, innovative ideas." The Last of Us has certainly had its influence on the state of big-budget games, so it was no surprise to see social media light up with reactions to Straley's thoughts. The former Naughty Dog lead then followed up the commotion with a thread of posts on X/Twitter, taking the opportunity to elaborate on his perspective on where the industry is at and where it's heading. "I want to apologize to the Laufey team for dragging you all into this uninvited and unnecessary negative attention," he said. "I was trying to illustrate an industry concern and my mistake of naming your game is being used out of context and for clickbait. You don’t need this. I’m sorry. "A journo asked me about the state of our industry. I mentioned a few concerns. One being the lack of innovation & risks taken in the AAA space. Though this isn’t the team’s fault! My fear is that our player base is getting tired of playing the same verbs for the last 20 years. I want to apologize to the Laufey team for dragging you all into this uninvited & unnecessary negative attention. I was trying to illustrate an industry concern & my mistake of naming your game is being used out of context & for clickbait. You don’t need this. I’m sorry. 🧵 pic.twitter.com/Ri2KgfJ4yY— Bruce Straley (@bruce_straley) September 18, 2026 "My hypothesis: Our medium is unique because players are DOING a thing. There’s a different physiological response than viewers who just WATCH a movie. This requires us creators to continue to push and create new experiences, or we run the risk of diminishing players’ dopamine." Straley then pointed to Half-Life 2, Gears of War, BioShock, Uncharted 2, and The Last of Us as a string of games that helped "set the 'modern AAA' mold," saying that each title felt like it wanted to bring new experiences to the space. He then clarified that this part of the conversation "is only one side of my concerns." "Unfortunately the platforms that need to bring stability have eroded the ability to innovate," he continued. "The quest for [games as a service] and wanting to recreate the next Overwatch, Fortnite, Roblox, etc. is not a viable strategy and frankly shows these 'industry leaders' don't know their own brand. "Hot take: There's a lack of good leadership, clear direction, and conviction from the people at the top, in charge of the money. (Money = stability) I believe if they understand their brand, they could have honest, inspiring conversations with creators to steer our medium to innovate." Straley left The Last of Us studio after 18 years in September 2017. He went on to help start new game studio Wildflower Interactive in 2022 and is currently working on a new game called Coven of the Chicken Foot. "ANYWAY… blah blah blah. I have thoughts about what's wrong and the possible serious harm done to our industry and how we might be able to fix it. But in trying to have a thoughtful conversation I stuck my foot in my mouth and mentioned Laufey, and that was my mistake. FIN (for now)." God of War Laufey was announced as the next chapter in Santa Monica Studio's mythology-hopping action-game saga during a PlayStation State of Play presentation in June of this year. Although it's set to offer a different perspective on the universe with a story told through the eyes of Deborah Ann Woll's all-powerful Faye, it's already faced its fair share of pushback online. While some have expressed concern about playing any character other than Kratos, the studio has promised time and time again that the Ghost of Sparta will return. God of War Laufey director Ariel Lawrence has asked skeptical fans to give Faye's story a chance ahead of its February 16, 2027 launch. While we wait to see more about how it connects to Santa Monica's gaming universe, you can read why one IGN writer felt that what we've seen so far looks too similar to Kratos' Norse saga.

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