Disinformation spreads like marketing:
• Simple
• Visual
• Personal
• Emotional
That’s why memes outperform articles and lies outrun corrections. They package feelings, not facts. And the brain eats it up. #TruthNeedsEmotion #MessagingMatters
Disinformation spreads like marketing:
• Simple
• Visual
• Personal
• Emotional
That’s why memes outperform articles and lies outrun corrections. They package feelings, not facts. And the brain eats it up. #TruthNeedsEmotion #MessagingMatters