Tomorrow, Nov 3 at 11 AM CT, the 2026 How Prospects Search study goes live with UPCEA. More than half of students research a program with AI; 56% pick three programs or fewer.
https://info.searchinfluence.com/2026-how-prospects-search-research-study-webinar/
https://info.searchinfluence.com/2026-how-prospects-search-research-study-webinar/
November 2, 2026 at 5:11 PM
Tomorrow, Nov 3 at 11 AM CT, the 2026 How Prospects Search study goes live with UPCEA. More than half of students research a program with AI; 56% pick three programs or fewer.
https://info.searchinfluence.com/2026-how-prospects-search-research-study-webinar/
https://info.searchinfluence.com/2026-how-prospects-search-research-study-webinar/
56% of students consider three programs or fewer. When AI runs the first pass, yours must be one of them: an entity, a direct answer, citable evidence.
Nov 3 11 AM CT (UPCEA): the 2026 How Prospects Search study.
https://info.searchinfluence.com/2026-how-prospects-search-research-study-webinar/
Nov 3 11 AM CT (UPCEA): the 2026 How Prospects Search study.
https://info.searchinfluence.com/2026-how-prospects-search-research-study-webinar/
October 27, 2026 at 4:10 PM
56% of students consider three programs or fewer. When AI runs the first pass, yours must be one of them: an entity, a direct answer, citable evidence.
Nov 3 11 AM CT (UPCEA): the 2026 How Prospects Search study.
https://info.searchinfluence.com/2026-how-prospects-search-research-study-webinar/
Nov 3 11 AM CT (UPCEA): the 2026 How Prospects Search study.
https://info.searchinfluence.com/2026-how-prospects-search-research-study-webinar/
More than half of prospective students research a program with AI. Most narrow their shortlist to three programs or fewer (56%).
Nov 3, 11 AM CT: the 2026 How Prospects Search study (UPCEA).
https://info.searchinfluence.com/2026-how-prospects-search-research-study-webinar/
Nov 3, 11 AM CT: the 2026 How Prospects Search study (UPCEA).
https://info.searchinfluence.com/2026-how-prospects-search-research-study-webinar/
October 20, 2026 at 4:12 PM
More than half of prospective students research a program with AI. Most narrow their shortlist to three programs or fewer (56%).
Nov 3, 11 AM CT: the 2026 How Prospects Search study (UPCEA).
https://info.searchinfluence.com/2026-how-prospects-search-research-study-webinar/
Nov 3, 11 AM CT: the 2026 How Prospects Search study (UPCEA).
https://info.searchinfluence.com/2026-how-prospects-search-research-study-webinar/
More than half of prospective students now use AI to research programs. Our latest UPCEA study also found 56% consider three or fewer.
I’ll cover the findings Nov. 3, with a strategy lab Nov. 5.
https://info.searchinfluence.com/2026-how-prospects-search-research-study-webinar/
I’ll cover the findings Nov. 3, with a strategy lab Nov. 5.
https://info.searchinfluence.com/2026-how-prospects-search-research-study-webinar/
October 16, 2026 at 2:10 PM
More than half of prospective students now use AI to research programs. Our latest UPCEA study also found 56% consider three or fewer.
I’ll cover the findings Nov. 3, with a strategy lab Nov. 5.
https://info.searchinfluence.com/2026-how-prospects-search-research-study-webinar/
I’ll cover the findings Nov. 3, with a strategy lab Nov. 5.
https://info.searchinfluence.com/2026-how-prospects-search-research-study-webinar/
Join AACRAO and UPCEA at #Convergence2026 to explore emerging trends in alternative credentials, connect with credential innovation leaders, and shape strategies for your campus.
Learn more and register: www.aacrao.org/events-training/meetings/convergence-meeting
#Convergence #Credovation
Learn more and register: www.aacrao.org/events-training/meetings/convergence-meeting
#Convergence #Credovation
October 6, 2026 at 4:46 PM
Join AACRAO and UPCEA at #Convergence2026 to explore emerging trends in alternative credentials, connect with credential innovation leaders, and shape strategies for your campus.
Learn more and register: www.aacrao.org/events-training/meetings/convergence-meeting
#Convergence #Credovation
Learn more and register: www.aacrao.org/events-training/meetings/convergence-meeting
#Convergence #Credovation
Join AACRAO and UPCEA at #Convergence2026 to explore emerging trends in alternative credentials, connect with credential innovation leaders, and shape strategies for your campus.
Learn more and register: www.aacrao.org/events-training/meetings/convergence-meeting
#Convergence #Credovation
Learn more and register: www.aacrao.org/events-training/meetings/convergence-meeting
#Convergence #Credovation
September 30, 2026 at 3:35 PM
Join AACRAO and UPCEA at #Convergence2026 to explore emerging trends in alternative credentials, connect with credential innovation leaders, and shape strategies for your campus.
Learn more and register: www.aacrao.org/events-training/meetings/convergence-meeting
#Convergence #Credovation
Learn more and register: www.aacrao.org/events-training/meetings/convergence-meeting
#Convergence #Credovation
We are thrilled to share that AACRAO has partnered with ACE, CAEL, CAI, C-BEN, and UPCEA, with support from the Strada Education Foundation, to launch the National Leadership Roundtable on the Recognition of Learning.
Read the full press release at aacrao.org.
#AACRAO #LearningMobility
Read the full press release at aacrao.org.
#AACRAO #LearningMobility
September 17, 2026 at 6:24 PM
We are thrilled to share that AACRAO has partnered with ACE, CAEL, CAI, C-BEN, and UPCEA, with support from the Strada Education Foundation, to launch the National Leadership Roundtable on the Recognition of Learning.
Read the full press release at aacrao.org.
#AACRAO #LearningMobility
Read the full press release at aacrao.org.
#AACRAO #LearningMobility
Cate Tolnai of University of Phoenix Joins UPCEA Credential Innovation Leadership Team#USA#Phoenix#University_of_Phoenix#Cate_Tolnai#UPCEA_Council
Cate Tolnai of University of Phoenix Joins UPCEA Credential Innovation Leadership Team
Cate Tolnai, a prominent leader in microcredential strategies, has been appointed to the UPCEA Council for Credential Innovation, enhancing workforce-focused education.
third-news.com
September 2, 2026 at 4:44 PM
Cate Tolnai of University of Phoenix Joins UPCEA Credential Innovation Leadership Team#USA#Phoenix#University_of_Phoenix#Cate_Tolnai#UPCEA_Council
"Growth in online education is real and ongoing...but long-term sustainability depends on how well institutions align their governance structures, financial models and program strategies with their broader institutional mission." Ed #edtech #ILoveEdTech #ImFutureReady #elearning
Report: Benchmarking Online Ed
Last year, the online and professional education association UPCEA urged institutions to close the gap between student expectations on institutional preparedness for online learning as part of its annual report on the Benchmarking Online Enterprises Survey.
www.insidehighered.com
August 18, 2026 at 6:18 PM
"Growth in online education is real and ongoing...but long-term sustainability depends on how well institutions align their governance structures, financial models and program strategies with their broader institutional mission." Ed #edtech #ILoveEdTech #ImFutureReady #elearning
I love @cathyndavidson.bsky.social so much and I have for the whole time I’ve been in higher education. Even in this expanding difficult moment, she reminds us of all the ways that it’s about students; always, first, and forever. #UPCEA
March 25, 2025 at 6:12 PM
I love @cathyndavidson.bsky.social so much and I have for the whole time I’ve been in higher education. Even in this expanding difficult moment, she reminds us of all the ways that it’s about students; always, first, and forever. #UPCEA
We’re pleased to announce that ‘The Chief Online Learning Officers’ Guidebook” has been selected for Honorable Mention for the 2026 Phillip E. Frandson Award for Literature, by the Frandson Award Committee and the leadership of UPCEA 🏆
Learn more 👉 spr.ly/6006hZrCm
Learn more 👉 spr.ly/6006hZrCm
The Chief Online Learning Officers' Guidebook: A Framework for Strategy and Practice in Higher Education
Honorable Mention for the 2026 Phillip E. Frandson Award for Literature, UPCEA & Frandson Award Committee
The Chief Online Learning Officers’ Guidebook explores the essential competencies required of Chief Online Learning Officers (COLOs) using insights from real-world leadership and expert perspectives from higher education. Digital and online learning have become strategic priorities for higher education institutions working toward enrollment growth, learner engagement, revenue generation, b
spr.ly
February 19, 2026 at 3:41 PM
We’re pleased to announce that ‘The Chief Online Learning Officers’ Guidebook” has been selected for Honorable Mention for the 2026 Phillip E. Frandson Award for Literature, by the Frandson Award Committee and the leadership of UPCEA 🏆
Learn more 👉 spr.ly/6006hZrCm
Learn more 👉 spr.ly/6006hZrCm
UPCEA releases groundbreaking guide 'The Future Is Now' - transforming higher education through strategic leadership, innovation, and student-centric approaches. Critical insights for institutional leaders navigating educational disruption. #HigherEd #Innovation
October 7, 2025 at 2:48 AM
UPCEA releases groundbreaking guide 'The Future Is Now' - transforming higher education through strategic leadership, innovation, and student-centric approaches. Critical insights for institutional leaders navigating educational disruption. #HigherEd #Innovation
UPCEA and AACRAO convene higher education leaders to explore credential innovation, strategic approaches, and future of learning at Convergence 2025 conference in Washington DC area #Education #Innovation
September 10, 2025 at 12:42 AM
UPCEA and AACRAO convene higher education leaders to explore credential innovation, strategic approaches, and future of learning at Convergence 2025 conference in Washington DC area #Education #Innovation
Most teams try to solve AI search by building something new. Usually the first fix is aligning what you already have.
Free webinar March 24 with UPCEA. How to make your existing marketing work harder for AI search.
info.searchinfluence.com/2026-marketing-ai-search-visibility-webinar/
Free webinar March 24 with UPCEA. How to make your existing marketing work harder for AI search.
info.searchinfluence.com/2026-marketing-ai-search-visibility-webinar/
March 18, 2026 at 4:04 PM
Most teams try to solve AI search by building something new. Usually the first fix is aligning what you already have.
Free webinar March 24 with UPCEA. How to make your existing marketing work harder for AI search.
info.searchinfluence.com/2026-marketing-ai-search-visibility-webinar/
Free webinar March 24 with UPCEA. How to make your existing marketing work harder for AI search.
info.searchinfluence.com/2026-marketing-ai-search-visibility-webinar/
Used Claude to synthesize research from UPCEA, EAB, Google into one picture of grad marketing in 2026:
→ AI in college search: 4% → 23% → 35-40%
→ 69% of searches = zero click
→ 79% read AI Overviews
The game changed. Are you visible where it matters?
→ AI in college search: 4% → 23% → 35-40%
→ 69% of searches = zero click
→ 79% read AI Overviews
The game changed. Are you visible where it matters?
December 18, 2025 at 2:30 PM
Used Claude to synthesize research from UPCEA, EAB, Google into one picture of grad marketing in 2026:
→ AI in college search: 4% → 23% → 35-40%
→ 69% of searches = zero click
→ 79% read AI Overviews
The game changed. Are you visible where it matters?
→ AI in college search: 4% → 23% → 35-40%
→ 69% of searches = zero click
→ 79% read AI Overviews
The game changed. Are you visible where it matters?
Organic SEO does double duty in an AI world:
↗️ Driving clicks
💭 Informing AI summaries
When schools own top organic positions, AI cites them—because AI understands brands through their entity networks.
UPCEA research:
↗️ Driving clicks
💭 Informing AI summaries
When schools own top organic positions, AI cites them—because AI understands brands through their entity networks.
UPCEA research:
UPCEA SEO For AI Search Webinar - Search Influence
Join us to discover how AI-driven search is transforming the prospective student experience and the strategic adjustments you need to make to stay ahead.
bit.ly
December 10, 2025 at 3:03 PM
Organic SEO does double duty in an AI world:
↗️ Driving clicks
💭 Informing AI summaries
When schools own top organic positions, AI cites them—because AI understands brands through their entity networks.
UPCEA research:
↗️ Driving clicks
💭 Informing AI summaries
When schools own top organic positions, AI cites them—because AI understands brands through their entity networks.
UPCEA research:
Only 53% of schools track lead-to-enrollment conversion rates.
Less than 40% track organic search rankings.
Yet, those who measure consistently see better ROI and stronger enrollments.
Are you measuring what matters?
#HigherEd #SEO
www.linkedin.com/posts/willia...
Less than 40% track organic search rankings.
Yet, those who measure consistently see better ROI and stronger enrollments.
Are you measuring what matters?
#HigherEd #SEO
www.linkedin.com/posts/willia...
Will Scott on LinkedIn: #roi #enrollment #marketing #highered #seo #upcea #analytics
🏢 Walking by the Wanamaker Building in Philadelphia, I had a marketing moment.
John Wanamaker famously said:
"Half the money I spend on advertising is…
www.linkedin.com
February 4, 2025 at 1:04 PM
Only 53% of schools track lead-to-enrollment conversion rates.
Less than 40% track organic search rankings.
Yet, those who measure consistently see better ROI and stronger enrollments.
Are you measuring what matters?
#HigherEd #SEO
www.linkedin.com/posts/willia...
Less than 40% track organic search rankings.
Yet, those who measure consistently see better ROI and stronger enrollments.
Are you measuring what matters?
#HigherEd #SEO
www.linkedin.com/posts/willia...
This prediction—that by end of fall 2025 faculty & instructional designers will have “the virtual equivalent of a Ph.D. holding research and teaching assistant working 24/7” on courses—feels irresponsible
upcea.edu/setting-a-co...
upcea.edu/setting-a-co...
Setting a Context for Agentic AI in Higher Ed - UPCEA
Artificial Intelligence continues to develop at an unprecedented rate and scale. What will be the changes that we will see in higher education by the end
upcea.edu
February 26, 2025 at 7:16 PM
This prediction—that by end of fall 2025 faculty & instructional designers will have “the virtual equivalent of a Ph.D. holding research and teaching assistant working 24/7” on courses—feels irresponsible
upcea.edu/setting-a-co...
upcea.edu/setting-a-co...
Dare you to find a higher ed marketing conference not called NAGAP or UPCEA with more than 1 non-traditional learner session.
November 21, 2024 at 3:03 AM
Dare you to find a higher ed marketing conference not called NAGAP or UPCEA with more than 1 non-traditional learner session.
Day 1 at UPCEA Annual! Come by the SmartBrief Education booth - let's chat over beignets. #UPCEA2026
April 15, 2026 at 5:30 PM
Day 1 at UPCEA Annual! Come by the SmartBrief Education booth - let's chat over beignets. #UPCEA2026
Looking ahead to UPCEA Annual, April 15–17 in New Orleans. Come find the SmartBrief Education team at our booth for barrels of beignets 🥯 and join our moderated session. #UPCEA2026 #HigherEd
April 8, 2026 at 2:00 PM
Looking ahead to UPCEA Annual, April 15–17 in New Orleans. Come find the SmartBrief Education team at our booth for barrels of beignets 🥯 and join our moderated session. #UPCEA2026 #HigherEd
Boston this week 🎯🍩
The SmartBrief Education Team is at UPCEA MEMS Dec 2–4 sharing snacks and talking enrollment marketing strategy.
If you’re attending, come say hi — we’d genuinely love to catch up! 🤝✨
#HigherEdMarketing #EnrollmentStrategy
The SmartBrief Education Team is at UPCEA MEMS Dec 2–4 sharing snacks and talking enrollment marketing strategy.
If you’re attending, come say hi — we’d genuinely love to catch up! 🤝✨
#HigherEdMarketing #EnrollmentStrategy
December 3, 2025 at 4:45 PM
Boston this week 🎯🍩
The SmartBrief Education Team is at UPCEA MEMS Dec 2–4 sharing snacks and talking enrollment marketing strategy.
If you’re attending, come say hi — we’d genuinely love to catch up! 🤝✨
#HigherEdMarketing #EnrollmentStrategy
The SmartBrief Education Team is at UPCEA MEMS Dec 2–4 sharing snacks and talking enrollment marketing strategy.
If you’re attending, come say hi — we’d genuinely love to catch up! 🤝✨
#HigherEdMarketing #EnrollmentStrategy
UPCEA MEMS 2025 is next week! 🎓
The SmartBrief Education team will be there — will you? 👋
Book a time to connect: https://page.marketing.futurenet.com/SB-EDU-HigherEd-UPCEA-MEMS-2025.html
The SmartBrief Education team will be there — will you? 👋
Book a time to connect: https://page.marketing.futurenet.com/SB-EDU-HigherEd-UPCEA-MEMS-2025.html
November 26, 2025 at 5:30 PM
UPCEA MEMS 2025 is next week! 🎓
The SmartBrief Education team will be there — will you? 👋
Book a time to connect: https://page.marketing.futurenet.com/SB-EDU-HigherEd-UPCEA-MEMS-2025.html
The SmartBrief Education team will be there — will you? 👋
Book a time to connect: https://page.marketing.futurenet.com/SB-EDU-HigherEd-UPCEA-MEMS-2025.html