Paul & Carl criticise supermarket and food-industry labelling as cynical and shameful, describing tactics like hiding product descriptions in cooking instructions and manipulating labelling laws to mislead consumers, especially around processed foods and ready meals.  They compare past openly “junk” foods with today’s products marketed as wholesome, arguing shoppers are now targeted with more cunning marketing, such as simply adding the word “protein.”  Paul speaker recalls studying food production and being shocked even then, and contrasts earlier decades of home growing, preserving, and local independent shops with the rise and power of supermarkets.  They advocate buying from local markets where you can see what’s produced, speak to producers, and support high-quality items like cheeses, stressing that it may not cost more and urging “use it or lose it” to preserve local food sources. 00:00 Supermarket Labelling Rant 00:33 Hidden Ingredients Tricks 00:57 Why It Got Worse 01:41 Shop Local Market 02:25 Listener Messages and Additives 03:10 Wholesome Marketing Myth 03:25 War Era Frugality Roots 04:39 From Village Shops to Supermarkets 05:20 Power and Processing Problems 06:13 Use It or Lose It

Cameo · Knights Of The Sound Table · Song · 1981

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