There is a real public concern that INPs swap one addiction for another — 72–81% across countries agreed with this framing.
Education and experience matter. Policy must reflect both. #WVD26 #OurLivesMatter #THRworks bit.ly/4fLmUZp

4,000+ family members and friends across 5 countries have spoken: INPs help people quit, improve emotional wellbeing, and raise quality of life for entire households. Read the full @WeAreInnovation x @Ipsos report. #WVD26 #OurLivesMatter #THRworks
bit.ly/4fLmUZp

Across all 5 countries, a plurality of respondents want INPs regulated similarly to cigarettes — not prohibited. The one exception: nicotine pouches in France, where slightly more supported complete prohibition. #WVD26 #THRworks #OurLivesMatter bit.ly/4fLmUZp

The youngest adults — ages 18–34 — showed the biggest quality of life gains in almost every country studied. In the USA & Japan, the impact was especially pronounced. Harm reduction protects younger generations too. #OurLivesMatter #WVD26 #THRworks
bit.ly/4fLmUZp

54–73% of people whose friend or relative used INPs to quit agreed that INPs are significantly safer than smoking cigarettes. Even among those who never used INPs themselves, a majority still held that view. #THRworks #OurLivesMatter #WVD26 bit.ly/4fLmUZp

When a friend or family member actually witnessed INP use for cessation:
▸ Heated tobacco: up to 89% seen as helpful
▸ Nicotine pouches: up to 87%
▸ Vaping: up to 84%
Seeing is believing. #THRworks #WVD26 #OurLivesMatter
bit.ly/4fLmUZp

When someone witnesses INPs working firsthand, support jumps by 10+ percentage points. Experience drives advocacy. #WVD26 #OurLivesMatter #THRworks bit.ly/4fLmUZp

Quitting with INPs isn't just a personal health choice. It's a household health decision. #OurLivesMatter #WVD26 #THRworks
bit.ly/4fLmUZp

Cessation benefits the whole home. #OurLivesMatter #THRworks #WVD26 bit.ly/4fLmUZp

When someone quits smoking with innovative nicotine products, their mood improves more than if they quit cold turkey. Friends and family notice the difference. The evidence is in the household. #WVD26 #THRworks #OurLivesMatter bit.ly/4fLmUZp

In Japan, heated tobacco products dominate. INPs are the real-world quitting tools people choose. #WVD26 #THRworks #OurLivesMatter bit.ly/4fLmUZp

Over 4,000 people across the USA, UK, Canada, France & Japan were asked. The results are striking. 🧵 #WVD26 #OurLivesMatter #THRworks bit.ly/4fLmUZp

It’s like a scene out of a movie, “STOP! Or I’ll shoot!”
skipscorner.substack.com/p/no-child-s...
But it’s not a movie. The “dangerous criminal” being threatened with gunfire was a scared kid caught with a vape.
#WorldVapeDay #WVD #WVD26
#WorldNoTobaccoDay #WNTD #WNTD2026
#OurLivesMatter